Sprout Social

NOVEMBER 21, 2019

This is all despite the fact that we have greater access to customer data than ever before. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 96

Market Research Gen Z Price B2C 96

Hubspot Marketing

MAY 1, 2017

Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. 7 Personalized Marketing Examples. Let your customers know that you understand them, without being intrusive.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

Duct Tape Marketing

NOVEMBER 10, 2022

And it's funny, when I was offered my first marketing role, I was like, I'm not a marketer, why do you wanna hire me? And the answer was, we need someone who thinks about the customer and someone who is numbers oriented. When you talk about email now, what's the state of email marketing in the overall mix today?

Email Marketing 92

Email Marketing CMO Non-Profit Marketing 92

Marketing Insider Group

OCTOBER 13, 2020

Or, maybe you like to blame it on those darn millennials. Culture change has become linked with attracting millennials – more flexible work hours, unlimited vacation time, gym perks. We also have the most to gain – the benefits of an activated workforce support the goals of marketing seamlessly – getting more customers.

Gen Z 143

Gen Z Millennials CMO Marketing 143

Use Insider

APRIL 17, 2023

For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations. 70% of millennials are frustrated with brands sending irrelevant emails.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Marketing Insider Group

FEBRUARY 3, 2022

A marketing strategy defines how a business grows through reaching, converting and retaining new customers. And a clear marketing strategy defines measurable goals, validates the business challenge your brand solves in the marketplace, and communicates the customer outcomes your company delivers. Image Source: Aha.io).

Marketing Strategy 113

Marketing Strategy Marketing Marketers PR 113

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

Transform 90

Transform User-Generated Millennials Marketing 90

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. While others are built for customer care and marketing-specific brands. What is chatbot marketing?

User-Generated 79

User-Generated Marketing Marketers Gen Z 79

Rock Content

JULY 28, 2020

This change is even more relevant if we consider generation Y — the millennials, born between 1980 and 1995, who are in the market dictating trends and influencing consumer behavior. Calculators are interactive content that helps show how your product can be positive to the customer’s budget. Calculators. Made with Ion.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72