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Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

Hubspot Marketing

Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust. Marketers and business leaders will struggle to reach a diverse customer base and make informed decisions with this missing context. Whether or not they convert into a customer.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

Brands like Amazon and Walmart also offer affiliate influencer marketing programs with tools to track sales and commissions through custom links and landing pages. On the other hand, affiliate marketing is great for tracking sales but can lack the personal touch that creates loyal customers. Trying to reach Gen Z?

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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). Cost Per Acquisition (CPA): Tells you how much it costs to convert a lead or customer. If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram.

PR
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Making the most of TikTok: A guide for UK universities

Sprout Social

In doing so, universities are bridging the generational gap between themselves and the next generation. Others are following suit to attract and stay relevant to Gen Z. You can also use Branded Effects to create custom filters or stickers to add a playful, interactive touch. Here are some important areas.

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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Understanding customer behavior.

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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. But you can go even further with this philosophy through tailored curation.

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12 Best Practices for Using Content in Your Growth Strategy

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Converting into customers. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform.