Neil Patel
FEBRUARY 11, 2021
How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. 5 Marketing Ethics to Follow for Paid Campaigns.
Martech
JANUARY 3, 2025
Protecting the brand with bovernance AI governance involves creating formal structures and policies that address issues related to AI use in marketing, including: Data privacy and security : Ensuring AI tools do not mishandle customer data. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content.
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Martech
DECEMBER 20, 2023
There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”
Neil Patel
MARCH 3, 2021
Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. How to Integrate Geofencing in Your Marketing Strategy. Add a Compelling CTA.
Vertical Response
OCTOBER 13, 2024
The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement.
Orbit Media Studios
APRIL 2, 2025
It will form opinions about brands based on every signal it can find: website, publications, social comments, customer reviews, employees reviews, etc. If making AI training listicles violates your personal standards for marketing ethics, we can help you rationalize it. The website is just part of the equation.”
Search Engine Land
NOVEMBER 21, 2022
Usually, you’ll find proof of reputation in these places: Featured on the agency’s website: Reviews Testimonials Lists of past clients or partners On social media: Mentions, tags, or comments from customers On review sites like Expertise, Agency Match, and Clutch.co Solid values for ethical content marketing.
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