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Guardrails and governance: How to protect your brand while using AI

Martech

Protecting the brand with bovernance AI governance involves creating formal structures and policies that address issues related to AI use in marketing, including: Data privacy and security : Ensuring AI tools do not mishandle customer data. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content.

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Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement.

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AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand

Duct Tape Marketing

AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand written by John Jantsch read more at Duct Tape Marketing Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney , a veteran digital marketer and publisher of the AI Marketing Ethics Digest.

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Social media marketing ethics in the age of AI

Sprout Social

These social media marketing ethics questions are popping up more often—and getting harder to answer—as generative AI works its way into nearly every corner of social media marketing, from content creation to customer service. It’s easier than ever to move fast and scale up your social media marketing efforts.

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Is Your Website AI-Friendly? The 8-Point Checklist for Keeping AI Visitors Happy

Orbit Media Studios

It will form opinions about brands based on every signal it can find: website, publications, social comments, customer reviews, employees reviews, etc. If making AI training listicles violates your personal standards for marketing ethics, we can help you rationalize it. The website is just part of the equation.”

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5 Marketing Ethics to Follow on Social Media

Neil Patel

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. 5 Marketing Ethics to Follow for Paid Campaigns.

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10 top marketing podcasts for 2024

Martech

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”