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Real-world insights from deploying custom GPTs for GTM

Martech

It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. What does AI-powered marketing actually look like in practice? Here’s what worked — and where there’s room to grow.

Customer 112
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5 ways jump start AI adoption

Martech

Just as digital-native companies like Airbnb revolutionized traditional industries, AI-native companies with AI-native marketing teams will reshape the future. At last year’s MAICON, Dan Slagen shared the story of Tomorrow.io, an $80 million company with only four marketers. Leadership did the same.

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How I localized AI-generated emails for international markets without losing the human touch

Hubspot Marketing

The Hidden Complexity of "Just Localizing" What we were really doing was asking an AI model — trained predominantly in English — to speak other languages as naturally as a native marketer would. If your AI output doesn’t feel like something you would write to a customer, it won’t convert. Our first attempts fell flat.

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5 best CRMs for private equity businesses in 2025

Hubspot Marketing

HubSpot Source Best For: Growing private equity firms that need a scalable platform combining deal management with marketing automation to streamline investor communications and portfolio company reporting. Automated Deal Pipeline Management: Automatically move deals through stages based on triggers (i.e.,

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Conversational Marketing. Controversial Marketing.

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Trustpilot vs Google Reviews: What’s Best for Your Business?

SocialPilot

The comparison below dives deeper into how Trustpilot or Google Reviews support reputation building, customer trust, and long-term brand visibility. They show up in search results, Google Maps, and the local 3-pack – often being the first thing new customers see. Let’s break down one by one: 1.

CRM 59
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16 marketing automation platforms your organization should consider

Martech

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview.