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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more. Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. An understanding of digital marketing tools and tactics.

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B2B brands in the UK using TikTok

Sprout Social

Thought leadership has traditionally been in the form of long-form articles, ebooks or whitepapers. For the best results, UK B2B marketers need to spend time strategising, with a mind to the unique opportunities and features that TikTok offers. These are some popular strategies that any B2B company can start using today.

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. Do you have a good mix of entertaining, or educational content?

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8 B2B Lead Generation Strategies for Success

Power Digital Marketing

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Use Email Marketing and Marketing Automation for Nurturing Set up automated email sequences with personalized content to nurture leads over time.

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Using User Personas to Boost Performance

Neil Patel

In digital marketing, user personas help ground your messaging. Demographic Details: Age, location, and education level give you context, but they’re just starting points. Think of it as the bridge between hard data and human behavior. They help guide your content and give a voice to your copy.

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