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The B2B case for retention marketing: 7 key tactics

Martech

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Gen Z 115
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7 Reasons Why Using Freelancers Can Help You Scale Your Business

Rock Content

You’re looking to sell a product or service, but you’re uncertain about how to grow your business. There are indeed numerous options for strategies and tactics. It helps scale content production but lacks the original and intuitive power typical of sentient beings. But there’s much, much more to be said.

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Unlocking the Power of Curated Content for Your Business

Businesses Grow

Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets. For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities.

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Ramarketing’s founder on driving customer engagement within pharma and healthcare

Econsultancy

Many of our clients have been and continue to be integral to the global development and production of Covid-19 vaccines – so we’ve been supporting them on that. What digital trends within pharma/biotech do you see coming to the forefront in 2022?

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z 52
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Can an interactive calculator help you sell more?

Rock Content

Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. This means putting aside the production of static content and investing in interactive content, which provides a much more complete experience for the consumer. Financial Planning Calculators.

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5 Types of Bad Backlinks You Don’t Want

Neil Patel

We all want to give our customers the best experience with our products or services. It’s ads irrelevant to you or sites that talk about illegal or predatory products. Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker. It comes down to user experience.