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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

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A new age of direct-to-physician marketing

Martech

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I

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The B2B case for retention marketing: 7 key tactics

Martech

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts.

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed. On the map above, the starting category is marketing automation which is highly correlated to other big categories such as digital marketing, email marketing, content marketing, and growth hacking.

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The main rebrandings of 2023 – and what we can learn from them

Rock Content

I’ll also share a bit about how we did it at Rock Content with one of our flagship products: WriterAccess , our content marketplace. Building a brand isn’t an easy task; it requires daily effort for people to associate your product with a message, a function. Let’s focus on the strategic motivations and outcomes.

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Unlocking the Power of Curated Content for Your Business

Businesses Grow

Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets. For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. A pharmaceutical company blog might not sound like a particularly exciting form of content. Breakthroughs by Pfizer. Rosetta Stone. Your Company Blog?