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Why we care about mobile marketing: A guide for marketers

Martech

Mobile also offers the possibility of precision location marketing for even better personalization. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). What is mobile marketing?

Transform 119
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Marketers Rejoice! Emoji Marketing is Here

Adobe Experience Cloud Blog

Emojis also reflect the times, such as those showcasing diversity and individuality, while others keep up with trends, such as those representing brand new technologies like the Apple Watch. Burger King created its own Chicken Fries emoji keyboard as part of a wider promotion for this menu item.

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How to Become a Great Marketer in 2019

Power Digital Marketing

Marketing is a broad field with a seemingly never-ending list of must-try strategies that are obsolete once new technology hits the market or channels such as Google or Facebook change algorithms. As marketers, keeping up these trends, fast-paced markets and the needs of your brand can be overwhelming.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. In other words, you need to consider CX in every aspect of your marketing strategy.

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The 10 Biggest Trends in Entrepreneurship to Look For in 2021

Neil Patel

Entrepreneurship is constantly changing gears, and technology is central to much of this accelerated growth. We’re spending more on social media and digital marketing than before. Micro-influencers are helping drive sales, especially in niche markets. For every $1 you spend on email marketing, you could earn $42.

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Filipino Online Shopping Behavior: Statistics & Trends You Need to Know

Spiralytics

This information can help you target your marketing and sales efforts more accurately. Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. The drive towards improving delivery capacity is partially to gain a new customer base.

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The marketer’s guide to customer journey orchestration

Use Insider

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. “ We achieved 4X ROI with Insider’s cross-channel marketing campaigns. KPIs to track: Banner click-through rate, new mobile users.