Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed. healthcare, government, and pharmaceutical). What platforms are they on?)

Pharmaceutical 95

Pharmaceutical Whitepaper Millennials User-Generated 95

Marketing Insider Group

SEPTEMBER 29, 2020

By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. A pharmaceutical company blog might not sound like a particularly exciting form of content. Breakthroughs by Pfizer. Rosetta Stone. Your Company Blog?

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52