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How to Measure Digital Marketing ROI for Your Business

Sachs Marketing Group

Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. This calculation provides invaluable insight into the effectiveness of your marketing spend.

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24 New Year’s Marketing Resolutions for Small Businesses [2024]

Sachs Marketing Group

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant. Want Your Business to Thrive in 2024?

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google continues to be the gold standard that drives priorities for digital marketing. Short videos: On mobile SERPS, short videos take up significant real estate. The greater the audience I can help with digital marketing, the better.

SEO 113
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What clients need from your marketing agency today

Martech

based business owners (companies employing up to 200 people) across various industries – financial services, home services, healthcare, real estate, legal services, automotive, and advertising agencies. Want more insights into what SMBs want from digital marketing agencies? How do we know? We recently surveyed 600 U.S.-based

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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

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How Brands are Using NFTs

Neil Patel

One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. They are so versatile, they can be used to represent other forms of creative work like virtual real estate, virtual worlds, fashion, and much more. What lessons can brands learn from this?

Branding 125
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Digital advertising now receives 40.7% of UK marketing budgets, up 18.5 share of marketing budgets is put towards above-the-line actions, while 21.8% Analysis has also found UK digital marketing budgets are higher than the average 35.7% A further 37.5% is spent on below-the-line actions. year-on-year to £2.84