Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. Omnichannel physician targeting.

Pharmaceutical 132

Pharmaceutical Health Marketing Marketers 132

Search Engine Land

MARCH 29, 2023

Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? You’re a business interested in placing an ad on Reddit. You’re a business interested in placing an ad on Reddit. This is magic content for B2B promotions via Reddit Ads.

Pharmaceutical 94

Pharmaceutical Whitepaper Millennials User-Generated 94

Rock Content

DECEMBER 20, 2023

Another change was in the brand’s purpose: “At Nokia, we create technology that helps the world act together,” reflecting the creation of technology that promotes global action. The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine.

Transform 52

Transform Pharmaceutical Branding Communications 52

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. It’s important to note, however, that responsible marketing should not be seen as a mere strategy to attract customers.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Litmus

JANUARY 23, 2024

Where to find great brands to subscribe to in the first place? Here are a few places Litmus’ own email team gets their inspiration from: 1. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help.

Place 89

Place Pharmaceutical Retail Email Marketing 89