Martech
JULY 13, 2021
Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. Omnichannel physician targeting.
Calvyn Lee Blog
SEPTEMBER 23, 2023
Promote Sharing: Encourage social sharing and backlinks to boost your site’s authority further. Medical Treatments: Sub-Topic: “Medications and Pharmaceuticals” Sub-Topic: “Surgery and Procedures” Sub-Topic: “Physical Therapy” Sub-Topic: “Alternative Medicine” 6.
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Adams & Knight Marketing
JANUARY 29, 2019
• Pharmaceutical drugs contaminate the water supply for more than 40 million Americans. Setting out to make communities safer from this scourge, Hartford HealthCare recently tapped Adams & Knight, a digital marketing agency, to help them raise awareness of the dangers associated with not disposing prescription drugs.
Search Engine Land
MARCH 29, 2023
Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. This is magic content for B2B promotions via Reddit Ads.
Businesses Grow
FEBRUARY 13, 2023
Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets. For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities.
Rock Content
DECEMBER 20, 2023
Another change was in the brand’s purpose: “At Nokia, we create technology that helps the world act together,” reflecting the creation of technology that promotes global action. The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine.
Spiralytics
JANUARY 22, 2023
Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. It’s important to note, however, that responsible marketing should not be seen as a mere strategy to attract customers.
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