Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. Omnichannel physician targeting.

Pharmaceutical 132

Pharmaceutical Health Marketing Marketers 132

Search Engine Land

MARCH 29, 2023

Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. This is magic content for B2B promotions via Reddit Ads. No strings attached.

Pharmaceutical 95

Pharmaceutical Whitepaper Millennials User-Generated 95

Businesses Grow

FEBRUARY 13, 2023

Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets. For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities.

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Rock Content

DECEMBER 20, 2023

I’ll also share a bit about how we did it at Rock Content with one of our flagship products: WriterAccess , our content marketplace. Building a brand isn’t an easy task; it requires daily effort for people to associate your product with a message, a function. Let’s focus on the strategic motivations and outcomes.

Transform 52

Transform Pharmaceutical Branding Communications 52

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Litmus

JANUARY 23, 2024

Email Galleries If you’re not a fan of filling up your inbox with promotional emails, there are a lot of websites out there that collect the most inspiring emails for you without impacting your need to hit inbox zero every day. Unlike the retail industry, it’s not like an email promoting an ESP is going to naturally land in my personal inbox.

Place 89

Place Pharmaceutical Retail Email Marketing 89