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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

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The main rebrandings of 2023 – and what we can learn from them

Rock Content

This change aimed to mirror a broader transformation within the company, now focusing on health innovations and the most complex challenges in the field. The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine.

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Ramarketing’s founder on driving customer engagement within pharma and healthcare

Econsultancy

It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies. What can be achieved in person that cannot be achieved digitally?

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Data-driven content: The key to connecting with healthcare consumers

Martech

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. The healthcare market is jargon-laden, so ensuring user comprehension contributes to lasting confidence in your brand. and “Top telemedicine companies.”

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7 Reasons Why Using Freelancers Can Help You Scale Your Business

Rock Content

If they’re all in the same place, which is a content marketplace, the reason is simple: to deliver the best articles, ebooks, websites, social media copies, and anything else necessary within a digital marketing strategy. As human beings, we possess this transformative power of originality. Doing things differently.