Search Engine Land

APRIL 18, 2023

Search tools (related searches, etc.) Search results are complex and diverse and each of these areas offers an opportunity for keen-eyed search marketers. Now we understand the search landscape, we can dig into the relative merits of SEO and PPC and how these apply to your situation. Organic listings.

SEO 101

SEO User-Generated Advertising Advertisers 101

Digital Marketer

FEBRUARY 23, 2023

Your Marketing Career is Safe If You Want It to Be I speak to a lot of well-established, successful marketers who have been in marketing for over 20 years. That said, you still need several traditional marketing skills to succeed in the new age. Here are 5 ways to safeguard your marketing career. #1:

Energy 81

Energy Copywriting Marketing Marketers 81

Marketing Insider Group

OCTOBER 4, 2011

I truly believe that understanding the elements of search engine marketing and keyword research goes beyond just good marketing, and even successful digital marketing – all the way to being a dependency on running a successful business.

SEO 82

SEO Thought Leadership Traditional Marketing Marketing 82

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing 76

Content Marketing Manufacturing Inbound Marketing Telemarketing 76

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. It can include 140 character tweets, photos, brief product updates or FAQs. The reason is context.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 77

Telemarketing Marketing Mix Customer loyalty User-Generated 77

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. After all, who wouldn’t want to show up within the top organic search results on Google? Even YouTube and Pinterest can be thought of as search engines since they’re often used to discover content. But Google is the clear category leader, with almost 92% of the search market share.

SEO 81

SEO User-Generated Digital Marketing Communications 81

SocialPilot

DECEMBER 7, 2023

There’s no doubt that social media is the most anticipated platform for marketing. Yet, it has landed marketers in a new maze. Unlike traditional marketing, gauging social media success needs you to be ultra-active. The hosts also shed light on digital marketing, content marketing, customer experience, and more.

Social Media Marketing 62

Social Media Marketing Entertainment Traditional Marketing PR 62

Duct Tape Marketing

MAY 9, 2017

Hello and welcome to another episode of the Duct Tape Marketing podcast. John: So I guess I’ll start off with because you write so much about local digital marketing, local search stuff. David: Exactly and I think your website is still at the center of your overall digital marketing presence right.

SEO 31

SEO Analytics Retail Direct Mail 31

Marketing Insider Group

MAY 10, 2010

I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Hubspot Marketing

JULY 10, 2018

It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Digital Marketer doesn’t sell -- it gives something valuable away for free.

User-Generated 128

User-Generated Inbound Marketing Whitepaper Email Marketing 128