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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. Thats double the speed of previous generations. Mental health. Animal welfare.

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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. million began using telehealth services for new or existing health conditions. A further 7.8%