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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Brand Manage Camp. Adobe Marketing Summit. SiriusDecisions Summit.

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How CX analytics platforms are improving customer journeys

Econsultancy

Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Other external factors like Brexit, staff shortages in the supply chain and growing Covid infections could also have an impact on the final numbers come the end of the year, although the report determined these factors to be ‘manageable’ Q2 2021: UK OOH advertising ad revenues soar 277% year-on-year in Q2 2021.

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6 Tips to Maximize Your Marketing Budget

Set Up

With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), Solution: Explore Emerging Platforms and Programmatic Buying Diversifying your paid media strategy to include emerging platforms such as TikTok or Pinterest, where CPC is still relatively low, can help manage costs.

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