Direct Mail eBook Email Marketing Thought Leadership 
Adobe Experience Cloud Blog
AUGUST 13, 2018
The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing.
Adobe Experience Cloud Blog
MAY 2, 2017
Connect Email and Direct Mail. Compared to others, email is an older channel, but it is still widely used, reliable and here to stay. What makes email marketing effective is its ability to reach inboxes with relevant and personalized content. We would love to hear them!
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Adobe Experience Cloud Blog
OCTOBER 3, 2018
If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. For example, in our ebook nurture, we send our subscribers to the ebook download page that include a CTA. The same goes for our direct mail plays.
CXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.
Adobe Experience Cloud Blog
FEBRUARY 25, 2019
You can do this with discounts, prize draws, ebooks, and webinars. Nurture with email: Now you have their details, it’s time to build the relationship. Use email marketing principles to “drip” more content and add more value over time. If you’re targeting specific geographic regions, then consider testing direct mail.
Exposure Ninja
OCTOBER 16, 2023
If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. If you’re interested in attending events, check out this guide on getting started with event marketing. Learn more about direct mail and telemarketing laws in the UK.
Adobe Experience Cloud Blog
APRIL 14, 2016
One of my customers is realizing a 28% increase in lead generation through their email marketing activities based in large part to personalization and behavior-based triggers. A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.
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