What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
Hubspot Marketing
NOVEMBER 14, 2024
Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Answering “What is BTL marketing?” Below the line marketing got its start in the 1950s.
Let's personalize your content