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Looking at augmented reality (AR) in advertising

illumin

Location-based AR has only been used in retail settings to gamify the shopping experience such as virtual scavenger hunts within boutiques to entice customers to explore and earn rewards. Superimposition-based AR This type of AR marketing replaces or enhances physical items with digital content. billion USD by 2025.

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Growth marketing — the campaigns that you need to know

Hubspot Marketing

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Behind every tactic, growth marketing asks, “What’s actually working — and how do we scale it?” Staying cross-channel can help businesses of all types grow.

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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. This is problematic because, according to a study by eMarketer, more than 85% of internet users specifically expect and accept personalization as a part of their online retail experience.

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The Best Luxury Marketing Strategies

Neil Patel

Experimental vs. Traditional Marketing. Most marketers are aware of traditional luxury marketing tactics. Full-page ads in premium magazines or weighty direct mail pieces are a luxury marketer’s bread and butter. But those strategies won’t cut it in an increasingly digital world.

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What Types Of Marketing Are There?

InTouch Marketing

The interconnected nature of SEO, content marketing, social media, and email marketing allows businesses to create holistic digital marketing strategies that resonate with their target audience across various online platforms. These methods include print advertising, broadcast advertising and direct mail marketing.

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How Ecommerce Transformed Marketing 

Digital Marketer

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? Moving Retail Online. When we think of ecommerce, the first thing that comes to mind is online retail. New Marketing Channels.

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Delivering Episode 31: Oracle’s Jason Witt on the Partnership Between Creative and Code

Litmus

I’ve been in marketing for almost 20 years now. So, I started out in traditional marketing doing not so much offline, but mostly print and direct mail. Is it mostly on the retail side or are you doing a lot of B2B? So, we’ve had a fair amount of work in retail. Jason Rodriguez: Yeah.

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