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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success. Production.

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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. That means digital content, of course, not personalized direct mail.

Transform 115
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6 Account-Based Marketing Insights from #FlipMyFunnel

Adobe Experience Cloud Blog

First, both marketing and sales need to focus less on MQLs (marketing qualified leads) and more on SQLs (sales qualified leads). Third, you may want to consider transforming your outbound SDR team to account-based SDRs. It’s More Than Marketing. Account-based marketing encompasses a lot more than the name implies.

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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. It can transform the way senior executives view marketing — not as an expense, but as an investment — which is really empowering and energizing for me.". Improving sales and marketing alignment.

Gen Z 104
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A Wrap on the Packaging Industry in 2023

Set Up

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. But it has truly transformed how we do business. #3

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Best B2B Marketing Strategies in 2023

Exposure Ninja

By putting a name on a bottle for their legendary Share a Coke campaign, Coca-Cola transformed a simple beverage into a meaningful, shareable experience. It’s no secret that people love watching videos, whether it’s cute cats, epic fails, or mouthwatering recipes. For B2B marketing strategies, videos are the bomb.