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Like every other marketing and sales strategy, testing is integral to a successful BNPL strategy. Understanding what works — and what doesn’t— helps allow your marketing teams to pivot as needed. What are the benefits of BNPL for ecommerce companies? Note that BNPL isn’t just effective at helping drive sales.
Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet. This episode , for example, features Lucas Walker, Marketing Lead at Gorgias , an ecommerce helpdesk.
Why you need to incorporate coupon marketing into your omnichannel customer journey Integrating coupon marketing into your omnichannel customer journey is a strategic move with many tangible benefits for marketers. However, their effectiveness depends on how well the coupons are integrated into the overall marketing plan.
Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%
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