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Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with marketingemail bounces : Shows contacts whose emails have bounced, indicating potential issues with email validity.
Emailmarketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of emailmarketing are manifold.
Emailmarketing is a proven method for engaging customers and increasing sales. In this article, youll learn what emailmarketing is, why its effective, and how to create successful campaigns in 2025. Emailmarketing is particularly appealing due to its impressive return on investment.
For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.
The beauty of emailmarketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented directmarketing campaigns for Epsilon, it would take months to get the results. Email list health. What is going on with the health of your database? Healthy email list.
For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.
Ensure data is accurate, complete and complies with health data regulations like HIPAA. Create a single system from which to orchestrate and coordinate marketing campaigns across multiple platforms and touch points based on a comprehensive view of the customer. Marketing automation can cause no end of headaches. Sample use case.
Be personal – The rule here is the same for any directmarketing: don’t just send a mass “we miss you and want you back” email. The moment you let an email slip into an inactive state, it becomes dangerous to your emailhealth and reputation. Think about different ways you can be proactive, too.
I am a B2B marketing communications consultant and copywriter — I specialize in helping companies achieve better results with online marketing, including Websites, SEO, emailmarketing, e-newsletters, landing pages, etc. All others direct people to the home page.
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