Direct Marketing Email Marketing Health 
Martech
AUGUST 12, 2024
Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with marketing email bounces : Shows contacts whose emails have bounced, indicating potential issues with email validity.
Vertical Response
SEPTEMBER 1, 2024
Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.
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Vertical Response
MARCH 15, 2025
Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.
Martech
APRIL 5, 2023
For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.
Litmus
OCTOBER 14, 2021
The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. Email list health. What is going on with the health of your database? Healthy email list.
Search Engine Land
APRIL 5, 2023
For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.
Adobe Experience Cloud Blog
MAY 6, 2016
Be personal – The rule here is the same for any direct marketing: don’t just send a mass “we miss you and want you back” email. The moment you let an email slip into an inactive state, it becomes dangerous to your email health and reputation. Think about different ways you can be proactive, too.
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