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Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

Entertains. Drift’s Insider Podcasts teach business improvement in a fun and entertaining way. This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. The result of marketing only to accounts that were a good fit? Educates; 2. Empowers; 3.

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Modern SEO: Packaging your brand and marketing for Google

Search Engine Land

A blog for the content that fits in between these two extremes (and can also be an opportunity to simply entertain and engage). Downloads High-value resources like ebooks or guides in exchange for contact details help build an email list while providing users with useful information. Downloads (i.e.,

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Otherwise, the best you’ll achieve is entertaining window shoppers.

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Digital Marketing for Law Firms (And How to Connect with More Clients)

Sachs Marketing Group

PPC allows law firms to create tailored ads for each target market, ensuring maximum exposure and higher return on investment (ROI). To ensure PPC success, law firms should employ an experienced PPC team that understands their target market and can create effective campaign strategies.

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101 Landing Page Optimization Tips

Unbounce

Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market). Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information.

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How to Promote Your Facebook Group

Neil Patel

Creating yo ur own group is an inexpensive and effective way to reach your target market. It’s important to have a specific target market in mind for your Facebook group. Exclusive group content could include PDF guides or free eBooks that you’d otherwise charge for but are giving away for free in your group.

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