Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Opportunities that did not exist before the event.

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SocialPilot

JANUARY 26, 2024

” “Create an outline for an informative eBook that addresses common pain points in [Industry], to be used as a lead magnet on our website.” ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly.

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Transform User-Generated Marketing Marketers 77

Adobe Experience Cloud Blog

APRIL 22, 2013

Webinars and videos can be a highly effective tool when used as part of a larger marketing strategy, but many marketers don’t think to include them in their lead nurturing tracks. Instead, many lead nurture tracks include only ebooks or datasheets. Event Marketing Lead Nurturing Modern B2B Marketing'

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Adobe Experience Cloud Blog

JANUARY 11, 2013

To do this, carve out a few short sections from your ebook that could make good blog posts, or pick out some of the key takeaways. Check out the example below of a blog post that was written to promote our Definitive Guide to Event Marketing. Want to learn about more creative ways to promote your content?

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Promotion Thought Leadership eBook Event Marketing 134

Hubspot Marketing

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Event Marketing.

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Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

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Content Marketing Whitepaper eBook Marketing 89

Duct Tape Marketing

MAY 21, 2015

Luckily, a universe of tools exist that enable quick content creation for even the non-designers among us – whether it’s as simple as a quick meme or as elaborate as an ebook. Simply download, install and use a desired font in graphics, presentations, ebooks and more – just make sure to check for any attribution requirements.

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eBook Thought Leadership User-Generated Digital Marketing 73

Adobe Experience Cloud Blog

MARCH 31, 2014

Basically, if any part of your message would be easier to digest in an ebook or an email, leave it out of your presentation. Check out our own Glen Lipka’s session, “How to Give a Great Presentation” next Wednesday at Marketo’s Marketing Nation Summit. Event Marketing'

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Thought Leadership Event Marketing eBook Communications 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You can do this with discounts, prize draws, ebooks, and webinars. Use email marketing principles to “drip” more content and add more value over time. Create In-Person Events. Event marketing is another initiative that can seem expensive. Anything that delivers something of value up front.

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Hubspot Marketing

MARCH 9, 2023

Events Press releases are an important component of event marketing to attract promotion from news outlets and other media sources. Product Updates Similar to a new product launch, product updates and expansions are also ripe for promotion. Explain what the change is, why it was made, and how it benefits the user.

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PR Transform User-Generated Promotion 145

Exposure Ninja

OCTOBER 16, 2023

Get Weekly Marketing Tips Join 20,000+ marketers Marketing tips direct to your inbox First Name * Email Address * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This includes conferences, conventions, experience marketing and more.

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Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Also, you may need to create content for follow-up fodder, such as ebooks, webinars, direct mail pieces, and demonstrations which will create additional touchpoints for your prospects but more work for you on the front end. One person might respond best to a LinkedIn message. Another may prefer a phone call. Make It Easy.

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Direct Mail Telemarketing Thought Leadership Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

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Thought Leadership Marketing Marketers Inbound Marketing 134

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. D2C businesses are mainly online but may open physical stores.

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PR Marketing Marketers User-Generated 52

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem.

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Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records.

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Logistics Thought Leadership PR Marketing Automation Platform 174

Hubspot Marketing

AUGUST 9, 2018

In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. Content marketing is paving its own way in the marketing world. Content Marketer. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

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Marketing Insider Group

NOVEMBER 9, 2020

Examples include an infographic, slideshow, podcast, video, eBook, and other content that event organizers may want to push to the audience. One of the benefits of recording content in advance is the opportunity for post-production enhancements which makes them more enriching and engaging. Downloadable Content.

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Thought Leadership eBook Entertainment Product 103

Hubspot Marketing

OCTOBER 17, 2019

Owned media is any of the media you create -- blog posts, ebooks, images, and infographics that your marketing team has created are examples of owned media. In April, you want to publish an ebook that explains editing terms to your buyer personas, and in September, you plan to launch an integration with other software.

Marketing Strategy 132

Marketing Strategy PR User-Generated eBook 132

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

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Marketing Strategy Content Marketing Whitepaper Marketing 145

Neil Patel

JULY 28, 2021

Inbound marketing , on the other hand, is when your customer initiates a conversation with you. For example, they visit your website, read an ebook, or download a white paper. Outbound Marketing Strategy Number #5: Trade Shows/Events.

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