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Referral Traffic: 7 Ways to Drive It (And Get More Leads!)

Hubspot Marketing

Referral traffic is valuable to inbound marketers because it sends potentially qualified visitors to your website. Since we’re an inbound marketing agency, HubSpot is the perfect place for us to contribute a guest blog post. I mean, HubSpot literally coined the term inbound marketing.

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What is the Value of Written Content in Marketing?

Marketing Insider Group

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. What is the true value of written content in modern marketing ? You can update your content as you learn more information.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot Marketing

Ebook - An ebook is an electronic version of a book. However, most ebooks are not actually available in print (unless you print them). For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. These are typically published in PDF form.

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What Types Of Marketing Are There?

InTouch Marketing

However, influencer marketing isn’t for every business or industry. Event Marketing Event marketing is a promotional strategy centered around the planning and execution of events to engage with a target audience, build brand awareness and create memorable experiences. What Types Of Marketing Are Leading?

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

Create a Roadmap for the Buyer’s Journey With inbound marketing , you first understand your target audience and then create your strategy to meet customer needs along the buyer’s journey. Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6.

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Check out our new Ecommerce glossary of terms!

Rock Content

A clothing ecommerce can have a fashion blog, for example. Inbound Marketing. Also called Attraction Marketing. Our tip is this ebook about starting your own corporate blog to generate leads and opportunities for your business. An informative web page, however, with lighter and more personal language. Bounce Rate.

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Gated vs.Ungated Content: What Works Best in Today’s Market?

Duct Tape Marketing

Jonathan Gandolf (01:46): Yeah, at our core, we sell marketing to marketers, which is, I always try to tiptoe around the question of what do you do, but maybe a slightly longer explanation. I think how I sometimes summarize it up, HubSpot created inbound marketing movement around 20 10, 20 12, somewhere in there.