Lusha

DECEMBER 9, 2024

That’s the magic of inbound, and it’s transforming how businesses find new customers. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

AUGUST 13, 2015

There are countless uses for this type of technology, but in the context of marketing automation, it provides the opportunity to eliminate guess work. Which content (blogs, ebooks, etc) should you send to a certain type of lead? How should you score a lead from a particular marketing channel?

Transform 134

Transform Thought Leadership Shipping Analytics 134

Adobe Experience Cloud Blog

AUGUST 2, 2016

But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy. Passionate customers are the best kind of marketing. Repeat customers spend more.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. I get at least a dozen interesting offers from the marketing community and vendors.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Comparing different platforms is simpler when an enterprise knows exactly which features to look for. And, what were the features you looked for?

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. On the landing page is a lead form that visitors must fill out to access the content, such as an ebook, whitepaper, or infographic. Some lead forms are neither enticing nor effective.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

JULY 15, 2015

Once the above hard work is put in, the easier part is building the assembly line itself in your marketing automation platform of choice. Party Time, Excellent!

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134