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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

While simple and streamlined ads make sense on Google search results, it’s worth taking the time to craft more intricate advertisements for Instagram or Facebook marketing campaigns that are more likely to see users stop on scrolling when they reach your ad and click through, either to a new page or to watch a video. The caveat?

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8 Ways You Can Be More Effective With Your Content Marketing Plan

Scoop.it!

Whatever the case may be, get laser-clear on your content marketing goals and what “success” means to you. For instance, let’s say you’ve designed some of the top real estate websites for agents in The Pacific Northwest, but you’d like to scale to even greater heights.

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How to Make Money on Instagram in 2024

Buffer Marketing

View this post on Instagram A post shared by Andrea Fox- IG and Social Media Expert | Biz Coach (@timeofdre) Create and sell digital products : Develop ebooks, courses, presets, or templates that share your knowledge and skills with your audience. Digital products are easily scalable and can provide passive income once created.

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The Average B2B Lead Conversion Rates: B2B Benchmarks for 2023

Lusha

When starting a project, attacking a new marketing channel, planning a campaign, or even just checking you’re still on the right track, you need to be aware of some key B2B benchmarks for your industry. Benchmarks: B2B conversion rate by industry, website page, marketing channel, and device B2B Industry Rate Higher education 1.4%

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. If rates are down with your core audience, revisit your digital marketing strategy. Demographics can also uncover new opportunities. Furthermore, bounce rates vary by industry. Get specific.