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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Dig deeper: How data-driven email nurturing transforms the B2B sales funnel Demand marketing supports brand trust Demand generation campaigns are an effective way to keep your audience engaged and maintain brand awareness.

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What Is a Marketing Funnel? Complete Beginner’s Guide

Backlinko

Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. Start Creating Your Marketing Funnel Today Now that youre equipped with the knowledge to build a high-performing marketing funnel, its time to take action.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. We've got an ebook there on what we believe is the model of the future for being a fractional CMO. Alright, acquisition and retention. Nobody defines what that role actually involves. So just go to DTM world slash growth.

CMO 84
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Outsmarting AI: Secrets to Human-Centered Marketing

Duct Tape Marketing

While AI marketing tools are powerful, they cant replicate genuine human connection, emotional marketing, or brand experiences built around shared values and trust. Performance marketing has overshadowed the soul of branding. Like they can take our 50 page ebook and say, give me the four.

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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.” EmailMarketingTips, #CustomerOnboarding) Bottom (Conversion) Push to CTA (ebook, trial, demo) Intent-based or branded hashtags (e.g.,

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18 Must-Know Marketing Analytics and Metrics Experts

Adobe Experience Cloud Blog

Book: Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. Executive Director, Performance Marketing Association. Website: Performance Marketing Association. Book: The Marketing Performance Measurement Toolkit. eBook: Everything They’ve Told You About Marketing is Wrong.

Analytics 115
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3 tips to tackle the annual marketing budget challenge

Martech

These are mostly subscription costs for technology but include costs for items like your annual customer event or your performance marketing agency that you could never bring in-house due to headcount constraints. Absolutely mission crucial for the business to run.

Finance 126