Vertical Response

JULY 11, 2022

Freebies (eBooks, white papers, reports, coupons, etc.). Better yet, offer them a special discount or free shipping. Insights into your company’s culture and values. Recent award nominations. Transactional emails. End-of-season emails and deals. Invitations to exclusive events. Tips and tricks. Follow-up emails.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Scoop.it!

OCTOBER 6, 2022

To better your odds, you can consider including an incentive in these sign-up forms like a free resource (an ebook, white paper, calendar, or something along those lines), shipping offers, or even monetary discounts. Take a look at this LinkedIn ad that aims to collect email addresses. Wrapping It Up.

Whitepaper 105

Whitepaper Shipping eBook Email Marketing 105

Scoop.it!

MAY 25, 2023

What kind of email content do they enjoy reading the most, blogs, guides, ebooks, or white papers? Yes, the economy is not in the pink of health, and you’d rather not invest in an apparently “sinking” ship. If they are unsubscribing from your email list, what triggered them to do so?

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Hubspot Marketing

AUGUST 21, 2023

Ensure you're meeting competitive shipping costs. Did you know expensive shipping is the number one reason for cart abandonment ? Nowadays, free shipping is a major perk that can attract consumers to choose one brand over another. Are they creating whitepapers or ebooks? Do they post videos or webinars?

Shipping 98

Shipping Whitepaper Price eBook 98

Animalz blog

MAY 27, 2025

If you cant answer that, dont ship it. Here are the key takeaways from the episode: “You should not ship something, or you shouldn’t even execute an idea if you can’t articulate the one thing that someone should walk away with after consuming that.” Real audience input grounds your campaigns in what matters.

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62

Martech

JUNE 4, 2024

If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand. Like, I don’t remember the last time I downloaded an ebook because I know that I will get harassed. I like this content and then ship it. I’m like, “OK.

eBook 120

eBook User-Generated Education Whitepaper 120

Duct Tape Marketing

SEPTEMBER 19, 2013

Yes, nearly every small business out there is creating blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers. It doesn’t have to be anything fancy, and it doesn’t have to be written on stone tablets, but you do need it to point your content ship in the right direction.

Content Marketing 77

Content Marketing Whitepaper Shipping eBook 77

Vertical Response

APRIL 17, 2023

Examples include eBooks, checklists, white papers, discount codes, quizzes and templates. If you can package those answers into a guide, eBook or other resource, you have an excellent lead magnet idea that’s likely to convert visitors to subscribers (and, ultimately help convert subscribers to customers).

Whitepaper 64

Whitepaper eBook Email Marketing Shipping 64

Many Chat

JUNE 29, 2022

This could be in the form of blog posts, eBooks, white papers, or even infographics. This could be a discount code, a free shipping offer, or a risk-free trial. Once you’ve generated awareness, you need to generate interest in your product or service. Consideration.

Customer Journey 98

Customer Journey Whitepaper Price Shipping 98

Search Engine Land

JUNE 16, 2023

Fill out this form to get your free eBook”) Decision stage: ‘I want to buy’ Decision stage user behavior and research needs Users in this stage are aware of their problem, have researched potential solutions, and have (hopefully) added your product to their short list of options. Alternatively, you can recycle evergreen content.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Adobe Experience Cloud Blog

MAY 27, 2016

On the initial level, searchers may make very broad requests, such as “shipping companies in the Northeast,” while other users may search for more detailed keywords to meet certain specifications. Some of your initial considerations should include: Keywords: The search terms on each level of decision-making will be different.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Customers.ai

DECEMBER 17, 2024

Here are examples of lead magnets that convert: Exclusive Content : eBooks, case studies, or in-depth guides. If youre a B2B brand, whitepapers that offer advanced industry insights can work well. Limited-Time Discounts : Offer a percentage off (like 10-20%) or free shipping, but tie it to a deadline. Sign up now to claim it!

Shipping 86

Shipping Whitepaper eCommerce eBook 86

Sprout Social

AUGUST 4, 2021

For example, you can offer discounts and free shipping to trigger purchases. Since cart abandoners are people who have already shown interest in your store and products, you can woo them back with reminders, creating urgency, and offering incentives like discounts and free shipping. Newsletters. Use a sign-up sheet.

Email Marketing 98

Email Marketing Shoppers Whitepaper Marketing 98

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. About 79% of US shoppers claim that free shipping would convince them to shop online more often. Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Campaign Monitor

FEBRUARY 25, 2022

You can share info about things like shipping delays (and why they might happen), nuances about how to use the product in question, and more. For B2B brands, training is not only a huge content opportunity for blogs, white papers, video courses, and ebooks. Free resources, like white papers and guides.

Whitepaper 76

Whitepaper Customer loyalty eBook Education 76

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks.

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Unbounce

MAY 13, 2024

The big question is, what can you do to right the ship? Examples would be an ebook, whitepaper, or webinar registration. / A/B Testing What to A/B test: 10 A/B testing ideas to inspire your experiments By Josh Gallant and Oli Gardner. Updated on May 13, 2024. 13 min read So your conversion rate isn’t where you want it to be.

Price 105

Price eCommerce Copywriting User-Generated 105

Neil Patel

MARCH 28, 2023

Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. Alternatively, why not offer a free trial or free shipping ? For example, this HubSpot eBook is about maximizing ad spend on Facebook and Instagram. One group might like an eBook rather than a checklist. What scares them?

User-Generated 145

User-Generated Advertisers Advertising eBook 145

Litmus

FEBRUARY 17, 2021

Learn how to send on-brand, error-free emails in our ebook, The Anatomy of a Broken Email. Email automation gives you the ability to send email journeys or cadences based on particular schedules or actions triggered by your audience (like downloading a whitepaper or abandoning an online cart). What causes broken emails? And right now.

CRM 98

CRM Email Marketing Whitepaper Shipping 98

Animalz blog

MAY 3, 2024

Content at large companies is more like captaining a cruise ship. Operations: Most content production at startups is done in-house, giving marketers exposure to a wide range of content formats like social media posts, white papers, and infographics. You have a destination, but you have guests to serve along the way.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Unbounce

OCTOBER 15, 2024

How to implement this strategy Use an A/B testing platform : Start with a tool that lets you quickly ship new page variants and run experiments. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists.

Marketing 98

Marketing User-Generated Marketers CRM 98

Duct Tape Marketing

JUNE 1, 2023

Or even something like a white paper or an ebook. So sometimes, you know, a tech company's product managers and engineering teams are used to just shipping things whenever it's ready. And a lot of my experience is not with the, you know, not with something you can hold in your hand.

Product 78

Product Whitepaper Product Marketing Management 78

Exposure Ninja

JULY 5, 2023

Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Welcome Software

OCTOBER 12, 2022

That they have a captain of this ship, if you want to say. So if you have, like you said, a podcast you can repurpose as clips on social media or a book that you could splice into something smaller like an ebook or a white paper or a blog series on your site and already have that content there and just kind of building up from there.

CMO 40

CMO Whitepaper Place Shipping 40

Welcome Software

OCTOBER 12, 2022

That they have a captain of this ship, if you want to say. So if you have, like you said, a podcast you can repurpose as clips on social media or a book that you could splice into something smaller like an ebook or a white paper or a blog series on your site and already have that content there and just kind of building up from there.

CMO 40

CMO Whitepaper Place Shipping 40

CXL

MAY 27, 2022

an ebook); Then you blast them with sales messaging (e.g., Using this metric on your white papers, case studies, and videos is setting yourself up to fail. It automatically created a segmented record in McGaw’s CRM while a textbot gathered email addresses and shipping information. email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Lusha

NOVEMBER 18, 2024

This could include: Blog posts White papers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers. Analyzing and Improving Your Results Data is like a compass that guides your prospecting ship.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40