Jeff Bullas

DECEMBER 6, 2022

Wouldn’t you like more traffic coming to your website from diverse channels? Using social media to generate traffic seems like a logical choice here: Social media platforms are diverse and can expand your audience by sending clicks. And yet, social media traffic is not easy to achieve. What you need is to create an effective visual marketing strategy to ensure your social media updates and ads stand out and trigger well-targeted clicks.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Aspiration Marketing

DECEMBER 6, 2022

Growth marketing is a critical part of business today. Understanding the best trends allows companies to capitalize on their value by building loyalty with new customers while strengthening their brand presence with those familiar with your goods and services. Companies that understand the value of growth marketing have an advantage over those that don't understand its dimensions.

Market Trends 229

Market Trends Marketing Marketers Customer 229

Dreamgrow

DECEMBER 6, 2022

Welcome to my ACCURATE and UPDATED AMZScout review! I’m going to cover all the essential. Read more. The post AMZScout Review 2022 (Can It Build a Six-Figure Store?) appeared first on Dreamgrow.

eCommerce 130

eCommerce 130

Search Engine Land

DECEMBER 6, 2022

Google has begun to push out an update to its helpful content system , this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today. What is new. Now the helpful content update ( aka system ) is a global update, impacting all languages and not just the English language.

SEO 145

SEO Promotion 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

DECEMBER 6, 2022

Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. . The post Google Rolls Out December 2022 Helpful Content Update appeared first on Search Engine Journal.

SEO 135

SEO 135

Practical eCommerce - Marketing

DECEMBER 6, 2022

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class. The post 5 Content Marketing Ideas for January 2023 appeared first on Practical Ecommerce.

Content Marketing 119

Content Marketing eCommerce Marketing Marketers 119

Search Engine Journal

DECEMBER 6, 2022

Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here's how to create a social media calendar. The post How To Create A Social Media Content Plan appeared first on Search Engine Journal.

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115

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Image: OUTFRONT Media. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The 3D execution, developed by OUTFRONT Media for their premium Times Square inventory, includes a number of pop-out elements on the giant screen.

Transform 115

Transform PR Advertising Advertisers 115

Search Engine Journal

DECEMBER 6, 2022

LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top Posts appeared first on Search Engine Journal.

Analytics 114

Analytics 114

Martech

DECEMBER 6, 2022

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. While some users think they’re the same, they are not. Understanding the difference between each element is crucial for setting up and maintaining your DAM.

User-Generated 103

User-Generated Copywriting Management Product 103

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

DECEMBER 6, 2022

Get the ecommerce SEO insights you need to inform your strategy next year from 15 digital growth and SEO experts. The post 15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023 appeared first on Search Engine Journal.

eCommerce 114

eCommerce SEO 114

Content Marketing Institute

DECEMBER 6, 2022

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.

Marketing 104

Marketing Marketers 104

Search Engine Journal

DECEMBER 6, 2022

Google is rolling out a new feature in search results that may help people find more relevant content. The post New Google Feature May Help You Find More Relevant Results appeared first on Search Engine Journal.

SEO 105

SEO 105

Social Media Examiner

DECEMBER 6, 2022

Want more email subscribers? Wondering how to move Facebook followers to your list? In this article, you’ll learn how to leverage Facebook pages, posts, and ads to grow your email list. 3 Ways to Grow Your Email List on Facebook Without Spending Money From page features to organic posts, Facebook offers several methods for generating […]. The post 8 Ways to Grow Your Email List With Facebook appeared first on Social Media Examiner.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

DECEMBER 6, 2022

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. Chatter around those fluctuations picked up in the local SEO community during this period in various forums, including the Google SEO Mastermind Facebook group.

SEO 101

SEO User-Generated Search Marketers Customer 101

Lynton Web

DECEMBER 6, 2022

The only constant is change, they say. If you’re looking for certainty, there are death and taxes for you. Remember when you couldn’t imagine NOT using AOL messenger, your Blackberry, or MySpace? Me too. Extra credit: remember when you couldn’t imagine living without Graffiti. Software is changeware unknowingly aspiring to become bloatware. Humans become accustomed to the software they use at work and home.

User-Generated 98

User-Generated Management Customer 98

Search Engine Land

DECEMBER 6, 2022

Google Chrome is adding shortcuts to the address bar on desktop that will help you search through your bookmarks, history and tabs. Why we care. Search marketers do a lot of searching – and I’m pretty sure in our profession it’s illegal not to have dozens (hundreds?) of tabs open at a time. These additions to Google Chrome hopefully will make it a bit easier for you to search directly for the correct tab, bookmark or URL from your search history.

Search Marketers 101

Search Marketers Marketing Marketers SEO 101

CMO Network

DECEMBER 6, 2022

Highlights of a conversation among 20 of the world's leading CMOs and some special guests about the challenges, choices and compromises facing marketers in today's turbulent economic landscape.

CMO 95

CMO Marketing Marketers 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Chief Martec

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. We know: the martech landscape is overwhelming. In our latest update to the database, even after removing a number of solutions that were either acquired or shut down over the past six months, we ended up with more than 10,000 products represented.

Affiliate Marketing 94

Affiliate Marketing Advertising Advertisers Price 94

Search Engine Journal

DECEMBER 6, 2022

Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on Search Engine Journal.

Advertising 93

Advertising Advertisers 93

Search Engine Land

DECEMBER 6, 2022

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. Odds are good that you would U-turn and make the drive to a store where things were better organized. You wouldn’t want to spend the rest of your life sorting through all the products to find the things on your list.

eCommerce 93

eCommerce SEO Manufacturing Price 93

Search Engine Journal

DECEMBER 6, 2022

Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The post Meta Would Rather Remove News Than Pay Publishers appeared first on Search Engine Journal.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

DECEMBER 6, 2022

Microsoft has just announced new products and features, beta tests, upcoming features, and the expansion of two exiting products already in their portfolio. Why we care. Microsoft continues to adapt and introduce new features and products to compete with Google with the advertiser experience in mind. Advertisers on Microsoft should test the ever-expanding suite of ad offerings.

Advertising 92

Advertising Advertisers Promotion Price 92

Search Engine Roundtable

DECEMBER 6, 2022

Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has been testing this for a while after bringing it to mobile in October 2021, and now it is live in the US English search results.

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CopyBlogger

DECEMBER 6, 2022

If you have trouble meeting deadlines, unfortunately you’re reinforcing a stereotype that I loathe: “Creative people are flaky.” That statement. Continue Reading. The post The Flaky Writer’s Foolproof Guide to Meeting Deadlines appeared first on Copyblogger.

Product 90

Product Content Marketing Marketing Marketers 90

Search Engine Roundtable

DECEMBER 6, 2022

There is a confirmed bug with Google Business Profiles where you cannot upload your logo or other photos to their business profile. Google is aware of the issue and is working on a fix, but it seems to be impacting newly verified businesses.

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Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Journal

DECEMBER 6, 2022

Nothing impacts your company's survival more than the strength of its workforce. Bolster that, and you'll increase your competitive advantage. The post 7 Ways To Bolster Your Sustainable Competitive Advantage appeared first on Search Engine Journal.

Marketing 83

Marketing Marketers 83

Search Engine Roundtable

DECEMBER 6, 2022

Back in August that Google added a new feature to the Keyword Planner tool to organize keywords into ad groups. Ginny Marvin, Google's Ads Liaison, said last Friday (yes, months later) that this feature is now officially live for all English users.

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Econsultancy

DECEMBER 6, 2022

Jay Stevens is CEO of media planning and data management company Redmill Solutions. We asked Jay about his career so far – which includes leadership roles at Adform, Rubicon and MySpace. We also cover the topic of local media, data fragmentation, and look ahead to what’s next for the industry. I’ve been working within the world of marketing and advertising tech for 25 years now.

Management 74

Management Advertising Advertisers Marketing 74

Search Engine Roundtable

DECEMBER 6, 2022

Google seems to be testing showing a super short product review in the image thumbnail in the search results. So Google will overlay at the top of the product image reviews like "sturdy," easy to move," "well made," "easy to clean," and so on.

Product 78

Product 78

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding