Jeff Bullas
JANUARY 19, 2023
Twitch is one of those websites that has taken the gaming world by storm. Back in the day, you didn’t have much chance of turning your gaming hobby into a full-blown money-making machine, but these days platforms like Twitch enable its users to turn their side gig into a full-time job. This means that you can literally make money from gaming online, which if this is your passion, will be a dream come true.
Aspiration Marketing
JANUARY 19, 2023
A wide variety of SEO tools are available, each with different objectives. Some tools are designed for specific tasks, such as competitive keyword research or backlink analysis, while others offer a broader range of features. Popular tools include Google Keyword Planner, SEMrush, Ahrefs, Yoast SEO, Moz, Google Search Console, and Screaming Frog. We'll take a quick look at this.
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Spiralytics
JANUARY 19, 2023
Search engine optimization (SEO) is an integral part of your marketing. It boosts your online visibility and brand awareness, among many other things. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization.
Aspiration Marketing
JANUARY 19, 2023
A wide variety of SEO tools are available, each with different objectives. Some tools are designed for specific tasks, such as competitive keyword research or backlink analysis, while others offer a broader range of features. Popular tools include Google Keyword Planner, SEMrush, Ahrefs, Yoast SEO, Moz, Google Search Console, and Screaming Frog. We'll take a quick look at this.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
JANUARY 19, 2023
AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral.
CopyBlogger
JANUARY 19, 2023
In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my. Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
JANUARY 19, 2023
Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I might be wrong, we are seeing some advertisers gain access to this.
Sprout Social
JANUARY 19, 2023
As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. But the metaverse isn’t a utopia. Major industry players have been under fire for metaverse crimes and safety concerns.
Search Engine Roundtable
JANUARY 19, 2023
Google has posted that you may see an increase in clicks and impressions in your search performance report when filtering by the product results search appearance in Search Console. Google said this is because Google is now picking up these products even without structured data.
Martech
JANUARY 19, 2023
Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. A delicate balance to strike — made trickier by the death of third-party cookies, complex user behaviors that vary by channel, and myriad other challenges. The right technology is critical , from data management solutions to automated execution, all aided by AI.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
JANUARY 19, 2023
Google has dropped the playable podcast search result rich snippets. 9to5Google reported this first, and there is a bit of confusion around what exactly Google removed. Google seems to have removed the recent episodes playable rich results for podcasts, where Google would show under a specific search result the recent podcasts.
Martech
JANUARY 19, 2023
Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference.
Search Engine Roundtable
JANUARY 19, 2023
It looks like we may have had another tremor or Google search ranking algorithm update kickoff yesterday, Wednesday, January 18th. We just had one this weekend after the December 2022 helpful content update and December 2022 link spam update finished on January 12th and now we have this, again.
Hubspot Marketing
JANUARY 19, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. Sounds like a dream, right? Well for hair care company Mielle Organics, going viral on social media led to the perfect storm of controversy and discourse.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
JANUARY 19, 2023
The State of Technical SEO Report 2023 is out from digital marketing agency Aira and the Women in Tech SEO community. So what matters in 2023? Here’s a quick summary of some of the more interesting results. Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results.
Search Engine Journal
JANUARY 19, 2023
LinkedIn is sharing up-to-date data for marketers and advertisers, including information on user engagement, popular content, and the overall growth of the platform. The post LinkedIn 2023 Data: What Businesses & Advertisers Need To Know appeared first on Search Engine Journal.
Search Engine Land
JANUARY 19, 2023
Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” This wasn’t the first time Google or Cutts had discussed the risks of guest blogging. See: Oct. 9, 2012: What is Google’s view on guest blogging for links?
SMA Marketing
JANUARY 19, 2023
Whether you are a start-up or an established company, there will come a time when you realize you need help marketing your business online. If you take an objective look at your current marketing efforts, your website, search engine optimization , and your lead generation (or lack of), you may come to one conclusion – you aren’t getting the results you want.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
JANUARY 19, 2023
Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail. This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data.
ConsumerTalk
JANUARY 19, 2023
Consumer engagement trends are always changing. To keep your business floating steadily, you'll need to monitor those trends to make sure you change along with your customer's attitudes.
Search Engine Land
JANUARY 19, 2023
Google has just rolled out Performance Max experiments, and Twitter has taken notice. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now available in Google Ads accounts. @rustybrick pic.twitter.com/qlJEqs5WGV — Tauqeer Aziz (@tauqueeraziz) January 19, 2023 Why we care. If you’re an advertiser using Performance Max, you can use this feature to test changes to your account before applying them permanently.
CMO Network
JANUARY 19, 2023
Leading companies prioritize CX as a driver for growth. The winners will become customer companies and transform business models and operations to deliver extraordinary, connected customer experiences. The losers will be those that do nothing more than say they're customer-centered.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
JANUARY 19, 2023
Of all the ridiculous and sublime ways to spend $10,000 a month of your enterprise SEO budget, your least greatest ROI has come from link exchange emails like this below, where a C-note can get you a backlink on a website with a domain authority of 80+ – potentially evening out that PBN you created for another $10k. The author took the screenshot. If you missed that hint of sarcasm above, let’s be clear, you should not be spending your enterprise SEO budget on link exchanges or PBNs.
Social Media Examiner
JANUARY 19, 2023
Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing? In this article, you’ll discover a LinkedIn content strategy that works for company pages. What’s New With LinkedIn in 2023? Last year, LinkedIn celebrated its 20th birthday and the social network for business has achieved a lot in […] The post Succeeding With LinkedIn Company Pages appeared first on Social Media Examiner.
Search Engine Land
JANUARY 19, 2023
Google has updated the video indexing report in Google Search Console to improve the accuracy of the error reporting. Google said you might see “missing thumbnail” errors reclassified under new error types. Google also added that the total number of errors reported should not change, and that this is just a reclassification of errors. January 19, 2023.
CMO Network
JANUARY 19, 2023
Marketers need to evolve how they reach customers in an era where third-party data is disappearing, and banner ads don't work, a new study says. Building conversations, and exchanging value works much better.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Scoop.it!
JANUARY 19, 2023
Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic. Many website owners experience this unwelcome phenomenon from time to time. The good news is that there is a solution — as long as you know where the problem lies. But how do you know what the problem is?
Search Engine Roundtable
JANUARY 19, 2023
Microsoft Bing is testing topics refinements options in the search bar, this is similar to what Google Search launched a few months back on mobile search and has been testing on desktop search.
Search Engine Land
JANUARY 19, 2023
Google Search Console updated the performance report on January 6, 2023, going forward, to report on more product results, even without structured data. That means you may see an increase in impressions and clicks when you filter the performance report by “product results” in the search appearance type. What Google said. Google posted here saying, “Sites may see an increase in impressions and clicks for Product results search appearance type on their site.
Neil Patel
JANUARY 19, 2023
I think it’s fair to say that Shopify is one of the best e-commerce platforms. You don’t have to take my word for it. Just look at the stats. Shopify powers many small businesses. There are over two million Shopify stores globally , and it’s grown by 201.53% in recent years. High-profile companies have put their confidence in it, too, with the likes of Tesla and Pepsi both using Shopify to get and keep them online.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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