Heidi Cohen
FEBRUARY 7, 2023
Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. Includes examples. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen.
Jeff Bullas
FEBRUARY 7, 2023
For some content creators, blog comments can be a hassle. Moderating them can be tedious and time-consuming, so you might be wondering if they’re even worth enabling. While many in the content marketing community are against it, your SEO agency might encourage you to enable comments on your blog. To help you decide, we’ll examine some of the pros and cons of enabling comments on your blog.
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Aspiration Marketing
FEBRUARY 7, 2023
Website design standards have transformed over the past decade. The days of websites serving as digital versions of company publications have been replaced by design trends that allow a digital presence to do more than offer basic background, directory, and contact information. Similar to the move away from inundating random populations with outbound marketing materials that may have little traction, the best web design practices today embrace the concepts of growth marketing and inbound marketi
Dreamgrow
FEBRUARY 7, 2023
Trying to decide between InstaPage vs. ClickFunnels? It’s way easier than you think. They’re both. Read more The post Instapage vs ClickFunnels – The Easiest Decision Ever appeared first on Dreamgrow.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Aspiration Marketing
FEBRUARY 7, 2023
Website design standards have transformed over the past decade. The days of websites serving as digital versions of company publications have been replaced by design trends that allow a digital presence to do more than offer basic background, directory, and contact information. Similar to the move away from inundating random populations with outbound marketing materials that may have little traction, the best web design practices today embrace the concepts of growth marketing and inbound marketi
Martech
FEBRUARY 7, 2023
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
FEBRUARY 7, 2023
In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? It’s time to be more strategic. By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. 1. Know where you’re headed So many marketers are working reactively.
Search Engine Journal
FEBRUARY 7, 2023
Microsoft announces ChatGPT integration into Bing and the Edge browser to enhance user experience and productivity. The post Microsoft Announces ChatGPT Capabilities Coming To Bing appeared first on Search Engine Journal.
Search Engine Roundtable
FEBRUARY 7, 2023
Well, we knew it was coming and here it is, Bard - Google's answer to ChatGPT. Google is now having its trusted testers test out Bard and will soon roll it out more widely to users in Google Search and others products in the coming weeks.
Search Engine Land
FEBRUARY 7, 2023
Enterprise SEO platform Conductor today announced it has acquired Searchmetrics, another enterprise SEO platform and one of its closest competitors. The terms of the deal were not disclosed. This is the second large acquisition for Conductor within the last year. On Feb. 16, 2022, Conductor acquired Content King. I caught up with Conductor CEO and co-founder Seth Besmertnik to find out what this deal means for Conductor and its customers, as well as Searchmetrics’ customers and employees.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
FEBRUARY 7, 2023
Conductor and Searchmetrics join forces to offer a comprehensive SEO solution for customers. Learn more about the impact of this acquisition. The post From Competitors To Partners: Conductor Acquires Searchmetrics appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 7, 2023
ICYMI, Microsoft announced its new collaboration with ChatGPT during an event today. Being able to be there live at the event did have its perks. Like priority access to try out the new experience on Edge, Microsoft’s browser. Trying it out. I downloaded the Edge browser, signed in, and was given access to the new Chat feature. Since I’m in Seattle, and being somewhat of a coffee connoisseur, I wanted to know what the best coffee shops in Seattle were.
Content Marketing Institute
FEBRUARY 7, 2023
Assume the day AI can translate voice and style is here. Now, reflect on Robert Rose's assertion that that can be a good thing for content marketers.
Search Engine Land
FEBRUARY 7, 2023
Artificial intelligence has taken over the SEO industry in recent months. With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots of headlines: Is the SEO industry dying? First, if you’re impressed with ChatGPT and think it may be threatening SEO, you may be surprised to know that according to the tool itself, the SEO industry is going to be just fine: AI may change the way SEO
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
FEBRUARY 7, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. On January 29, the official Instagram accounts for Nike and Tiffany & Co. teased a collaboration between the two legendary brands depicting a Nike shoe box in the classic Tiffany Blue® hue.
Search Engine Land
FEBRUARY 7, 2023
Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. We learned this today from Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer, Microsoft today at a special Microsoft press event in Redmond. I’m live in attendance, along with Search Engine Land Editor Nicole Farley.
Search Engine Roundtable
FEBRUARY 7, 2023
I am currently in Seattle, and headed to the Microsoft Campus in Redmond, for an in-person press event. I decided to go, assuming it would be related to ChatGPT and Bing but Microsoft would not tell me what it was about, nor would Microsoft let us say we are going to the event. Then yesterday at 2pm, when the news broke about Google Bard (story will be here), Microsoft said we can talk about the event.
Search Engine Land
FEBRUARY 7, 2023
Google’s introduction of Bard yesterday was huge news. But perhaps the bigger news for SEOs was the preview of Google’s generative AI search results, which featured a grand total of zero links. That’s right. Google – a search engine – no longer links to its sources. You know, websites. What do you call a search engine that copies mass amounts of content from others to create its own content, without providing any credit (links)?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Quikly
FEBRUARY 7, 2023
Consumers are inherently social beings. They have a pack mentality, crave community, and base many of their decisions on the opinions of others. Referrals are an inherently social experience. Without word-of-mouth marketing or brand advocates, referral marketing would have a much smaller impact on consumers.
Search Engine Land
FEBRUARY 7, 2023
Google’s hard push into machine learning and automated bidding – and away from more manually controllable optimizations – builds a sense of exasperation for experienced PPC marketers. The January revision to the “remove redundant keywords” recommendations, where they announced the removal of redundant exact and phrase match keywords in favor of broad match, was an aggressive example of that trend.
Sprout Social
FEBRUARY 7, 2023
Securing C-suite buy-in is essential to getting any new project off the ground. To communicate your vision in a clear and concise way, you need to lead with numbers. When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program.
Search Engine Land
FEBRUARY 7, 2023
Mastodon was all the craze when Elon Musk took over Twitter , but its growth has not just slowed in the past several weeks but has actually declined. The monthly active users are now at about 1.4 million after reaching 2.5 million users in November 2022. The growth and decline. Wired published a great chart showing the growth and decline of Mastodon over the past several months.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
FEBRUARY 7, 2023
Learn how to generate additional revenue for yourself or your business with the best high-ticket affiliate marketing programs. The post 13 Best High-Ticket Affiliate Marketing Programs 2023 appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 7, 2023
Google will be removing the podcast carousel fully from Google Search on February 13, 2023. There is a notice in the Google Podcast Manager about the podcast carousel going away. The notice. The notice reads, “Note: Google Search will stop showing podcast carousels by February 13. As a result, clicks and impressions in How people find your show will drop to zero after that date.” Here is a screenshot: Didn’t it already go away.
CMO Network
FEBRUARY 7, 2023
Unilverver’s Hellmann's Mayonnaise is returning to the Super Bowl for the third consecutive year with an ad that continues its focus around the issue of food waste and encouraging people to act and 'Make Taste, Not Waste'. This article reviews the ad.
Martech
FEBRUARY 7, 2023
Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
FEBRUARY 7, 2023
Back in 2020, Google Search introduced a feature named people cards. It was only available in India but now it seems like it might be expanding, as I can now see it in the United States.
Search Engine Land
FEBRUARY 7, 2023
Today, Barry Schwartz and I had the great honor of being there live at the Microsoft Executive Briefing Center, or Building 33, for those in the know, for the announcement of their new Bing and Edge AI-powered search results experience. By leveraging the power of OpenAI , Microsoft will allow users to chat with, ask questions, or even use it to create content.
CMO Network
FEBRUARY 7, 2023
Wellness is being rebooted and coming to your front door soon. Now a $4.2 trillion industry that has worked its way into every aspect of our daily lives, the global wellness economy is forecast to reach $7 trillion by 2025.
Litmus
FEBRUARY 7, 2023
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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