Sun.Feb 12, 2023

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Will A.I. Unleash Our Creativity or Crush it?

Jeff Bullas

I feel constrained and limited by my history. I know there is much more opportunity that lies beyond. But trying to unlock my creativity feels restrained by my hardwiring. So…I sit at my desk wanting to break the shackles of a lifetime and decades of caged thinking that seem to keep me in a box of the past. I see many things through my parents’ panorama and society’s shackles.

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Ram’s ‘Premature Electrification’ Big Game Ad Will Charge EV Discussion

CMO Network

Ram has found its way to brand strength with competitive products and a lot of determined positioning around its long-running theme, “Built To Serve.” This Super Bowl, it's adding some humor.

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What is SEO ROI, & How Do You Measure It?

Neil Patel

Why is it that digital marketers pour so much money into their SEO efforts? Well, considering that more than half of all of a business’s traffic comes through organic search, it’s a good idea to optimize your website and capture as much of that traffic as possible. More traffic can mean more revenue. However, to know what to focus on to improve your website’s revenue potential, you have to know how to measure the ROI of SEO accurately.

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Three Attributes Of A Great Super Bowl Ad

CMO Network

Many articles that review Super Bowl ads emphasize a single person's opinion or a view of the average consumer. In this article, I consider advertising from a strategists' perspective, and identify attributes which distinguish ads that have a greater chance of strengthening brands and businesses.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Use Buying Signals to Find Red Hot Leads

Lusha

Buying signals are about as delightful to salespeople as a customer waving their hand and shouting, “sell me something!” But what exactly is a buying signal? How do you tell it apart from all those hundreds of interactions in the marketing report? Getting familiar with different buying signals can help you jump on great opportunities and reduce time wasted on window shoppers.

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A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment

CMO Network

A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment

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Jeep Adds Green To Its Authentic Colors For New Super Bowl Spot

CMO Network

Jeep has enjoyed one of the highest perches among automotive brands advertising in the Super Bowl. Now it's going green with a new ad depicting animals dancing to "Electric Boogie.

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This day in search marketing history: February 13

Search Engine Land

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique. Specifically, Google said AMP Story content should be “fulfilling and standalone.