Search Engine Land

JULY 7, 2023

Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers. One of the biggest challenges marketing teams may face will be comparing a current period of data to year-over-year (YOY) historicals to measure growth success.

User-Generated 102

User-Generated Analytics Search Marketers Marketing 102

Search Engine Journal

JULY 7, 2023

Google wants a discussion on AI's use of web data. AI relies on data, but how much access is too much? The post Google Calls For Public Discussion On AI Use Of Web Content appeared first on Search Engine Journal.

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Content Marketing Institute

JULY 7, 2023

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?

Marketing 113

Marketing Marketers 113

Search Engine Journal

JULY 7, 2023

Discover the 43 best subreddits for work and life covering business, marketing, technology, and more. The post 43 Best Subreddits For Marketing Professionals appeared first on Search Engine Journal.

Marketing 104

Marketing Marketers 104

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JULY 7, 2023

YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. Why we care.

Analytics 102

Analytics Management Search Marketers Branding 102

Chief Martec

JULY 7, 2023

Why let data get in the way of a good narrative? Tech stacks are going to shrink dramatically. Marketing’s tech stack is bloated compared to every other department. Shadow IT is a scourge across major martech systems. And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. It’s enough to make you shake your fist in the air. “Down with martech!

Price 91

Price User-Generated Management Product 91

CopyBlogger

JULY 7, 2023

AI is very effective at answering your target audience’s FAQs, and the old strategy of publishing “how-to” content won’t help. Continue Reading The post Thought Leadership Content: Definition and Step-by-Step Guide appeared first on Copyblogger.

Thought Leadership 88

Thought Leadership 88

Search Engine Land

JULY 7, 2023

Implementing systems in your SEO business is crucial, but starting can feel overwhelming or confusing. You may have attempted it before but gave up due to the complexity or lack of guidance. Perhaps you made some initial progress, but the systems were not effectively implemented and followed. Systemizing your business well can provide ample time and cost savings and potentially boost your sales.

SEO 97

SEO Place Management Customer 97

Rock Content

JULY 7, 2023

If you’re a content marketing professional , one of your primary responsibilities is building the online presence of the brand you manage. If you own a brand and handle its marketing aspects, I’m confident that you’re also focused on earning the trust and attention of your audience. An effective approach to boost brand growth and expand viewership is by engaging in the practice of guest blogging.

Thought Leadership 83

Thought Leadership SEO Marketing Strategy Branding 83

Search Engine Land

JULY 7, 2023

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds. Why we care. Google has identified that the music favored by Gen Z plays an important role in shaping today’s culture.

Gen Z 96

Gen Z Advertising Advertisers Marketing 96

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Social Media Examiner

JULY 7, 2023

Wondering if Web3 offers an advantage to your business? Curious about what you can learn from other businesses that are leading the way? In this article, you’ll explore innovative NFT projects and discover how they form frameworks for future Web3 projects. Business in Web3: What, Why, and How You might be overwhelmed if you are […] The post Emerging Web3 Business Frameworks appeared first on Social Media Examiner.

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Search Engine Land

JULY 7, 2023

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in new customers. However, a more strategic approach is required to run campaigns effectively and gain a competitive edge. It is not enough to set and forget campaigns.

Branding 96

Branding Advertising Advertisers Communications 96

Digital Marketer

JULY 7, 2023

Are you scared of AI yet? Are you worried that it’s just waiting to steal your job and eliminate the need for humans at all? Why won’t AI replace everything that we thought we were good at? There has been a ton of speculation regarding the use of AI, and whether its capabilities will spell the end of mankind… being employed. There is one reason why you shouldn’t worry too much, and it revolves around a piece of fiction known as Iron Man and his highly capable AI known as

Communications 81

Communications Management Digital Marketing Content Marketing 81

David Meerman Scott

JULY 7, 2023

Sometimes, the best way to build fans is to deliver your product with thoughtful packaging and a few bonus items. This past weekend, I received a pre-ordered t-shirt from Tour Bus with packaging so remarkable that I’m compelled to share with you now.

Customer 57

Customer Product 57

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. You may have heard of it (in reality, who hasn’t?

Marketing Strategy 80

Marketing Strategy Content Marketing Marketing Marketers 80

Sachs Marketing Group

JULY 7, 2023

Content marketing is pivotal for small businesses as it helps establish authority, build trust, and attract a targeted audience. It enhances online visibility and brand recognition, resulting in high-quality lead generation. Moreover, content marketing offers an affordable yet effective strategy to compete with larger businesses and foster long-term customer relationships.

Content Marketing 52

Content Marketing Real Estate Marketing Marketers 52

Six & Flow

JULY 7, 2023

In today's fast-paced business environment, companies are always looking for ways to gain an edge over their competitors. One strategy that has gained traction in recent years is the use of conversational marketing platforms like Drift. By implementing Drift on your website, you can engage with potential customers in real-time and improve your chances of converting leads into sales.

Conversational Marketing 52

Conversational Marketing Customer Marketing Marketers 52

Set Up

JULY 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with David Partain , the SVP & Global CMO of FlexShares Exchange Traded Funds to discuss big career wins and losses, lessons learned, and more. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you’d like to share?

CMO 52

CMO Thought Leadership Performance Marketing Branding 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Six & Flow

JULY 7, 2023

In today's fast-paced and constantly evolving business world, it's essential to find new and innovative ways to connect with customers. One popular strategy that has been gaining traction in recent years is conversational marketing. By leveraging chatbots, messaging apps, and other communication channels, conversational marketing can help businesses build stronger relationships with customers, streamline their sales processes, and ultimately, increase revenue.

Conversational Marketing 52

Conversational Marketing Marketing Strategy Marketing Marketers 52

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators.

Email Marketing 116

Email Marketing Analytics B2C Energy 116

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up? We recently asked our readers in a GA4 readiness poll what problems they were facing.

Analytics 98

Analytics Advertising Advertisers SEO 98