Social Media Examiner

OCTOBER 12, 2023

Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? In this article, you’ll discover how to build a system for creating short-form video on TikTok and beyond! Why Should Marketers Pay Attention to TikTok and Short-Form Video Content? TikTok may seem like the […] The post Creating a Short-Form Video System That Scales for TikTok and Beyond appeared first on Social Media Examiner.

Social Media Marketing 112

Social Media Marketing Marketing Marketers 112

Use Insider

OCTOBER 12, 2023

Meet Yossra Yossra Radwan is the Egypt Marketing Manager for NOMU Group , an end-to-end platform streamlining the food and beverage supply chain in the MENA region. Passionate about efficiency, NOMU uses Insider to build engaging customer experiences in the shortest time to value. 1. Can you tell us about yourself and the career experiences that brought you to where you are today?

Management 52

Management PR Food Customer Journey 52

Aspiration Marketing

OCTOBER 12, 2023

SEO audits are crucial for website owners and businesses looking to improve their online presence. SEO audits help businesses understand how search engines see their website and how they can optimize it to rank higher in search results. By identifying technical issues, such as broken links or slow loading times, businesses can ensure that their website is user-friendly and optimized for search engines.

SEO 235

SEO 235

Practical eCommerce - Marketing

OCTOBER 12, 2023

Automated bid strategies based on conversion values and target ROAS produces the most profits. The post Value-based Bidding Drives Google Ads Success appeared first on Practical Ecommerce.

eCommerce 109

eCommerce 109

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed.

B2C 126

B2C Marketing Marketers Performance Marketing 126

Search Engine Land

OCTOBER 12, 2023

Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. The feature will initially launch in Google Ads to make it easier to use enhanced conversions and customer match, but will be expanded to additional ads products over the coming months and years.

CRM 124

CRM Management Communications Place 124

Search Engine Land

OCTOBER 12, 2023

SEO is about to be taken seriously. And share of search is how we’ll make it happen. Let’s find out why. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. The concept of share of search is fairly simple – decide who you’re competing against, add the searches for all the brands and work out the percentage.

SEO 118

SEO PR Branding Price 118

Hubspot Marketing

OCTOBER 12, 2023

Medium is a platform for writers. If you're not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement is. Is it a blogging platform? Social media or an SEO resource? An online community or a way to earn money writing? Yes. All of the above. You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs.

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

Search Engine Land

OCTOBER 12, 2023

In the era of E-E-A-T , it’s not just websites that need top-notch standards for visibility and conversions. SEO professionals also need to step up. I’ve talked to many colleagues, and many struggle with nailing down their areas of expertise. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP).

SEO 117

SEO Transform Market Segmentation Price 117

Martech

OCTOBER 12, 2023

InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while upholding data privacy and user consent. The company says it has options to adjust to changing consumer behaviors, from precise ID-based targeting to privacy-conscious ID-less approaches.

Advertising 114

Advertising Advertisers Marketing Marketers 114

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

OCTOBER 12, 2023

Since the introduction of generative AI , large language models (LLMs) have conquered the world and found their way into search engines. But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? This article discusses the evolving landscape of SEO and the uncertain future of LLM optimization in AI-powered search engines, with insights from data science experts.

Transform 113

Transform PR User-Generated SEO 113

Martech

OCTOBER 12, 2023

The cost of building, training and operating AI is enormous. At SemiAnalysis , Dylan Patel and Afzal Ahmad estimate it cost Google more than $100 billion for just the servers and networking needed to add ChatGPT/Bard to every search. On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.

User-Generated 113

User-Generated eCommerce Advertising Advertisers 113

Search Engine Land

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed.

B2C 109

B2C Marketing Marketers Whitepaper 109

Martech

OCTOBER 12, 2023

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers.

Retail 110

Retail Shoppers eCommerce Manufacturing 110

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Buffer Marketing

OCTOBER 12, 2023

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

PR 108

PR Finance Shipping Energy 108

Scoop.it!

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch. It enables you to keep up with the frequency of content shared by your competitors without having to add additional content creators to your team.

Content Marketing 101

Content Marketing User-Generated PR Marketing 101

Content Marketing Institute

OCTOBER 12, 2023

Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

Transform 95

Transform Video Marketing Marketing Marketers 95

ConsumerTalk

OCTOBER 12, 2023

Any brand can lose its luster over time. Explore how to embark on CPG re-branding strategies such as packaging redesign to revitalize your brand.

Branding 105

Branding 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

CopyBlogger

OCTOBER 12, 2023

You’ve probably already heard that some of the benefits of content marketing include generating brand awareness and driving more conversions. Continue Reading The post The Benefits Of Content Marketing: How It’s An Unfair Advantage appeared first on Copyblogger.

Content Marketing 91

Content Marketing Marketing Marketers Branding 91

yorCMO

OCTOBER 12, 2023

As your business grows, it's important to establish clear, focused, and measurable marketing objectives. Check out some expert tips on how to understand the context of your industry and follow key best practices. The post How to Set Marketing Objectives for Your Company appeared first on yorCMO.

Marketing 82

Marketing Marketers 82

Rock Content

OCTOBER 12, 2023

Whether you’re a total social media addict or someone who could really do without it, it’s clear that social media is here to stay. As of 2023, social media is much more than just a way for people to keep up with friends or kill a little time when they’re standing in line for coffee. It’s also part of how consumers research important purchasing decisions and decide which service providers are ultimately right for them, so a robust social media presence is a must for any company looking to succee

Social Media Marketing 74

Social Media Marketing Copywriting User-Generated Marketing 74

Influence & Co

OCTOBER 12, 2023

Starting early on your 2024 content marketing budget breakdown could save you a lot of worry. These steps can help you budget for content creation costs.

Content Marketing 80

Content Marketing Marketing Strategy Marketing Marketers 80

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Set Up

OCTOBER 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , virtually sat down with Genefa Murphy , the CMO at Udemy, to discuss the importance of seeking inspiration outside of marketing, Disney’s powerful branding, and more. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you would like to share?

CMO 59

CMO Thought Leadership Performance Marketing Product 59

SMA Marketing

OCTOBER 12, 2023

Building a website is a detailed process that will take several weeks, if not months, to complete. While today’s platforms advertise simple websites you can launch in a day, business owners should not rush to publish. Working with a professional web designer and development team will strengthen your ability to achieve your website business goals.

Energy 52

Energy Branding Advertising Advertisers 52

Influence & Co

OCTOBER 12, 2023

Starting early on your content marketing budget breakdown could save you a lot of worry. These steps can help you budget for content creation costs.

Content Marketing 52

Content Marketing Marketing Strategy Marketing Marketers 52

Search Engine Land

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. And we get it — attribution is important.

User-Generated 19

User-Generated Advertising Advertisers Performance Marketing 19

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media.

Management 120

Management COS Social Media Marketing Shoppers 120

Search Engine Land

OCTOBER 12, 2023

Google has stopped showing indented results in the Google search listings. Google has historically showed an indented search result under the main result when it was from the same domain but over the past few weeks, Google stopped indenting those results. What changed. Danny Sullivan, the Google Search Liaison, posted “We stopped doing “indented results” a few weeks ago.” Google stopped the intended results because “especially with continuous scroll, it wasn’t

SEO 142

SEO 142

Martech

OCTOBER 12, 2023

Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. It also announced a rebranding of its proprietary AI capabilities as Optimizely Opal, as well as a new partnership with generative AI content platform Writer.

Marketing 107

Marketing Marketers User-Generated Management 107

Search Engine Land

OCTOBER 12, 2023

Google Search Generative Experience is now able to generate images, just like other AI-generation tools but in the new experimental search interface. Plus, Google SGE can also provide written drafts, so you can see and change responses sooner. SGE image creation. Google wrote that today it is “introducing the ability to create images with our generative AI-powered Search experience (SGE).” You can ask Google SGE to “draw a picture of” something and it will provide you wit

SEO 137

SEO 137

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding