Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact. Key Takeaways Building a robust email list is crucial for successful email marketing, and strategies include using signup forms, lead magnets, and collecting emails at eve

Email Marketing 59

Email Marketing Law Transform Marketing 59

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Six & Flow

JULY 21, 2024

Imagine trying to steer your team without knowing where you've been or where you're heading – that's what managing sales without proper reporting feels like. Clear and actionable insights are essential to drive your team's success , and that's where effective sales reports come into play.

Management 52

Management 52

Lusha

JULY 21, 2024

In the ever-evolving landscape of B2B marketing, the marketing funnel remains a cornerstone for success. Think of it as a strategic roadmap guiding potential customers from their first interaction with your brand to becoming loyal advocates. But what exactly is a B2B marketing funnel, and how can you build one that not only attracts leads but converts them into valuable clients?

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing