Kuno Creative
JUNE 8, 2023
Over the past few years – and even months – inbound content marketing strategies have changed at a velocity that is reminiscent of being on a rollercoaster in the dark, leaving marketing teams feeling unsure of the way forward. What is the best way to increase brand awareness and attract qualified leads? Those answers can differ greatly from strategies you used just a couple of years ago.
Aspiration Marketing
JUNE 8, 2023
An exceptional webinar landing page can make all the difference in generating leads and filling up those virtual seats. A well-crafted landing page can be the difference between a packed room and an awkward one-on-one conversation. So, what makes a landing page effective? It's all about the right balance of design, messaging, and an irresistible offer.
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Search Engine Land
JUNE 8, 2023
Google has cut down the time it takes for the new Search Generative Experience , which was opened to some users a few weeks ago by half the time. Google said it released a “major improvement that reduces the time it takes to generate AI snapshots by half,” Danny Sullivan, Google’s Search Liaison wrote on Twitter. Half the time. One of the early complaints about Google’s Search Generative Experience was how long it took for Google to respond with an AI-generated answer or
Hubspot Marketing
JUNE 8, 2023
A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any industry — needs to understand how customers interact with their brand.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
JUNE 8, 2023
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.
Hubspot Marketing
JUNE 8, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 8, 2023
Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York.
Search Engine Land
JUNE 8, 2023
I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. 99% of the time, nothing is documented. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. You’ll learn my four-stage process, and I’ll even advise you on what to charge.
Martech
JUNE 8, 2023
“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or customer on a journey based around their needs and interests — using their interactions, of course, as “prompts.” F
Search Engine Land
JUNE 8, 2023
If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. They optimize incredibly well for high-intent shopping phrases. You see substantially higher conversion rates from the trust they add to the referral. Major media adds credibility to your brand.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Litmus
JUNE 8, 2023
You know accessibility matters. You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. (High-five!) Now, that said, there’s loads of ways you can work to make your emails more accessible.
Search Engine Land
JUNE 8, 2023
Amazon is reportedly planning to launch ads on its Prime Video streaming service. The move, which would see the introduction of short commercial breaks, has been in discussion for weeks, the Wall Street Journal reported. Amazon has not officially confirmed the news, but industry insiders have said that Prime subscribers would have the option to pay extra for ad-free shows and films if plans do go ahead.
ConsumerTalk
JUNE 8, 2023
Learn about which marketing methods have the highest returns on investment (ROIs) and which may be worth using in your business.
Search Engine Land
JUNE 8, 2023
Google Ads API version 14 has been rolled out with several major updates, including new features to support the move from Universal Analytics to Google Analytics 4. Why we care. Version 14 of Google Ads API offers an improved user experience by enhancing both campaign management and performance. What’s new? Here are just a few highlights of the 2023 update.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Social Media Examiner
JUNE 8, 2023
Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? In this article, you’ll discover how Social Media Examiner conceived and launched a new show in 9 weeks. Why Does Social Media Examiner Produce Shows? We started making podcasts back in 2012. Since then, the Social Media Marketing Podcast […] The post Developing Shows: Behind the Scenes at Social Media Examiner appeared first on Social Media Examiner.
Search Engine Land
JUNE 8, 2023
Microsoft Store Ads will now appear in Bing search results, the company announced. Previously only available in the U.S., Microsoft will also open access to Store Ads to advertisers around the world. Why we care. Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of the U.S. as Microsoft Store Ads is going global this month, with plans to expand to 150 new regions.
AWeber
JUNE 8, 2023
As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails. Whether you plan to host a huge sale, offer exclusive discounts or simply take a holiday spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too.
Search Engine Land
JUNE 8, 2023
Google will only consider trademark complaints against specific advertisers and ads starting July 24. That’s the date when Google Ads will roll out global changes to its Trademark Policy. Google is notifying advertisers about these trademark policy changes today. Why we care. Google said this will policy update should make resolutions faster and easier and reduce industry-wide restrictions, which can be frustrating for advertisers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
InTouch Marketing
JUNE 8, 2023
You’re on a mission to begin a collaborative partnership with a digital marketing agency that can help your business develop innovative strategies for growth.
Search Engine Land
JUNE 8, 2023
Google News Showcase is coming to the US this summer; this is after launching News Showcase in October 2020. Google also made updates to the follow tab on Google News and has re-announced the launch of Google Reader Revenue Manager which we covered back in April. Google News Showcase in US. Google said the Google News Showcase is coming to the US this summer.
Buffer Marketing
JUNE 8, 2023
We’re firmly in the Information Age, which means we can have 25 synonyms for a word within seconds and get a boatload of facts about anything else we can think of with the tap of a touchscreen. But along with being able to access all of it comes the challenge of organizing, finessing, and presenting it. Composing a new marketing email for your small business, drafting slides for a presentation to your grad students, and drafting an iconic Twitter thread?
Search Engine Land
JUNE 8, 2023
As marketers increasingly seek to personalize the customer experience, capture attention, and foster loyalty, mobile apps have emerged as a game-changer. In fact, 70% of consumers report using mobile apps more frequently for shopping than just a year ago. This comprehensive guide from Cordial will equip you with the knowledge and strategies to harness the full potential of mobile app messaging.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMO Network
JUNE 8, 2023
New research from Adobe finds that delivering a standout and personalised experience has never been more important, even as economic conditions remain tight.
Litmus
JUNE 8, 2023
You know accessibility matters. You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. (High-five!) Now, that said, there’s loads of ways you can work to make your emails more accessible.
CMO Network
JUNE 8, 2023
Digital is now a requirement for customer experiences. As tech evolves and customers change, how can brands know what to prioritize?
Lynton Web
JUNE 8, 2023
You wouldn’t drive a sedan with three wheels, so why keep adding to a severely underperforming blog? Most often, it’s because you may not realize which of your content is driving results, which isn’t, and where your gaps lie. Fortunately, that’s where a content audit comes into play. Content is the driving force of your website, so it’s essential to keep tabs on its health.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Rock Content
JUNE 8, 2023
Email marketing is inexpensive and offers a high return on investment. It’s also an easy way to reach many people at once. After all, more than 90 percent of the U.S. population has email accounts. Another advantage of email marketing is that it doesn’t take up much time. You can automate many aspects of the work. Artificial intelligence enables companies to segment users and personalize email marketing campaigns.
Quikly
JUNE 8, 2023
Flash sales are known to drive immediate sales, attract new customers, and increase brand visibility. In short, they’re a staple in today’s fast-paced consumer world - but how did flash sales get their start?
Set Up
JUNE 8, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Christi Mason , the Chief Marketing Officer at Slutty Vegan to discuss the importance of learning different perspectives, how imagination is more powerful than intelligence, and more.
CMO Network
JUNE 8, 2023
As the world celebrates World Oceans Day, it is essential to acknowledge the collective efforts of brands that are working towards sustainable and eco-conscious practices.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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