Hubspot Marketing
MARCH 30, 2022
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it's nothing short of chaos. To the blogger, it's evidence of a (desperate) need for an editorial calendar. My muddled system transforms dramatically when I work with a team.
Martech
MARCH 30, 2022
A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how some marketers operate. Shifting to this approach is essential – especially given today’s marketplace. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference.
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Content Marketing Institute
MARCH 30, 2022
Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style.
Hubspot Marketing
MARCH 30, 2022
Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue. If done effectively, visual identity can communicate a particular feeling or message without words.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
MARCH 30, 2022
Kicking and screaming it is. Despite grumbling about Google Analytics 4, the vast majority of marketers tell us they plan to make the switch anyway, even if they aren’t very excited to. What we found. About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally. Another 14% of respondents said they planned to switch but would hire outside consultants to help them get set up with GA4.
Many Chat
MARCH 30, 2022
Does Instagram (IG) “shadowban” accounts? Our sources say yes —but Instagram doesn’t officially use this term to describe what happens when it limits your reach because it has flagged your account for posting inappropriate content. A limited reach translates to less visibility, engagement, and eventually fewer organic sales from the platform. It’s not hard to see how this can be a nerve-wracking concern for business owners who’ve built a loyal following on the platform over time.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Bannerflow
MARCH 30, 2022
Relying on external agencies to push your brand forward has been the norm for many companies for many years. However, the power of in-house marketing should never be overlooked. In our 2022 State of In-Housing Report , we’ve found many business leaders think the same. Not all organisations currently operate fully in-house. However, the majority are realising how powerful hybrid or full in-house can be.
Martech
MARCH 30, 2022
Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. Search abandonment is seen as major problem for retailers and Retail Search will offer an understanding of shopper intent and context based on established Google search technologies.
ConsumerTalk
MARCH 30, 2022
A CPG brand that is committed to more than just profit is likely to attract more customers and better talent. Here are some of the reasons why a CPG corporate responsibility program should be one of your priorities.
Quikly
MARCH 30, 2022
There’s a lot that comes with user-facing mobile apps - hours upon hours of strategic work, discussions about how to build loyalty and engagement - but it all revolves around one major component: the users themselves.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
MARCH 30, 2022
LinkedIn announces Newsletters for business pages. Newsletters are serialized long-form content that followers subscribe to. Here's how to get started. The post LinkedIn Pages Can Now Publish Newsletters appeared first on Search Engine Journal.
Many Chat
MARCH 30, 2022
Chat automation yields a plethora of benefits for you and your business. From engaging with customers to capturing important information, chatbots can take a lot off your plate. One of the most important instances chatbots can assist with is lead generation and lead qualification. While lead generation is all about getting a customer into your inbox, lead qualification is the process of building that relationship to transform a potential prospect into a lifelong customer.
Search Engine Journal
MARCH 30, 2022
Additional data from Search Console is now available through the Google Data Studio connector, allowing users to visualize traffic from more Google sources. The post More Search Console Insights Added to Google Data Studio appeared first on Search Engine Journal.
Many Chat
MARCH 30, 2022
Instagram is all about visual aesthetics, value, and creativity, all of which can be produced on the fly, but are much better once you put some thought into them. This is where planning comes in. Instagram feed planning isn’t a new concept. In fact, there are a plethora of tools to help you put your best foot forward when it comes to creating the perfect tone for your feed.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
MARCH 30, 2022
Topic clusters and semantics started to become a mainstream trend in SEO. Design your content hubs and learn the best interlinking strategies today. The post How Should We Internally Link Hub & Spoke Content For SEO? appeared first on Search Engine Journal.
Martech
MARCH 30, 2022
Paramount+ series Star Trek Picard, Season 2 premiere virtual event. Image: Little Cinema. During the height of the COVID pandemic, Brooklyn-based studio Little Cinema helped Hollywood clients pivot from in-person movie premiers to virtual and hybrid events. Now, two years after the first lockdowns, they continue to push the limits of interactive engagement.
Search Engine Journal
MARCH 30, 2022
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way. The post 6 Tips For Supercharging Google Display Network Performance appeared first on Search Engine Journal.
Search Engine Land
MARCH 30, 2022
Plus, you can now pull Discover and Google News traffic data into Data Studio using the Search Console connector. Please visit Search Engine Land for the full article.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MARCH 30, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and day two of The MarTech Conference begins ( free registration here ). There is already a lot to digest from yesterday.
CMO Network
MARCH 30, 2022
Ahead of the annual music awards, virtual concerts and clothing inside of the gaming platform are early tests for reaching new audiences within the metaverse.
Search Engine Land
MARCH 30, 2022
Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys. Please visit Search Engine Land for the full article.
Martech
MARCH 30, 2022
TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase. Buyers use TrustRadius to explore software categories, compare features and pricing and read customer reviews.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
MARCH 30, 2022
About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally. Please visit Search Engine Land for the full article.
Search Engine Journal
MARCH 30, 2022
WordPress SEO Plugin AIOSEO integrates Microsoft Clarity Behavior Analytics, giving publishers access to powerful insights for improving conversions and diagnosing site issues. The post WordPress All In One SEO Plugin Integrates Microsoft Clarity appeared first on Search Engine Journal.
Buffer Marketing
MARCH 30, 2022
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity , but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. An American Express Report found that in 2019 women entrepreneurs owned 42 percent of small businesses in the US , employing over 9 million people and genera
Search Engine Journal
MARCH 30, 2022
The coveted Google Trusted Store badge is now available on free product listings. Learn how to earn the badge and its benefits. The post Google Expands Trusted Store Badge To Free Shopping Listings appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Influence & Co
MARCH 30, 2022
A great content marketing model isn’t born; it’s grafted. It evolves, and it is the product of many minds, many problems, and many experiments. You can’t just land an amazing and intuitive content strategy — you have to go through some trial and error.
Search Engine Journal
MARCH 30, 2022
Kickstart your career in SEO and take steps toward landing your dream job with these helpful tips from an industry expert. The post 7 Tips For Landing Your Dream SEO Job appeared first on Search Engine Journal.
Litmus
MARCH 30, 2022
Our subscribers get lots of emails and so do we! We love seeing all the amazing, creative, and engaging content that brands send their customers. Emails can make a lasting impression on a subscriber, if done in the right way. With clever subject lines , dynamic content , and personalization , brands are able to engage customers right off the bat. Read on (or jump ahead) to see the emails that have caught the Litmus team’s attention in March 2022: Evolved Chocolate.
Search Engine Journal
MARCH 30, 2022
Page speed browser extensions are extremely useful for publishers and developers. Use these top browser extensions to optimize your webpages. The post Best Browser Add-Ons For Analyzing Page Speed appeared first on Search Engine Journal.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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