Hubspot Marketing

APRIL 8, 2022

You’re sitting across from a hiring manager, or even worse, a group of people interviewing you for a role, and the dreaded question comes up…. "What are your weaknesses?". You spend what seems like an eternity battling inside your own head, "Do I tell them I’m occasionally late or that I take things too personally?" before settling on a response that makes you groan: "I just care too much and I work too hard.".

Communications 143

Communications Management Product 143

Search Engine Roundtable

APRIL 8, 2022

Lizzi Sassman and Martin Splitt brought on a special Google guest on their Google search off the record podcast to discuss structured data. The guest is named Ryan Levering who has been with Google for over 11 years working on structured data.

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Hubspot Marketing

APRIL 8, 2022

One of the most valuable functions in Google Sheets is the "IF" functions. Imagine you want to be able to quickly scan your spreadsheet and answer some key questions. This function will help you do that. Let’s jump into how it works and see some real-life examples. What does the if function do in Google Sheets? In Google Sheets, the if function allows you to check a condition and return a specific value if it’s TRUE.

Place 138

Place 138

Search Engine Journal

APRIL 8, 2022

What's it like to work in data science? A Senior Data Scientist from Amazon shares his career journey and how he keeps machine learning fun. The post Career Building Tips From A Senior Data Scientist At Amazon appeared first on Search Engine Journal.

Education 130

Education SEO 130

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Content Marketing Institute

APRIL 8, 2022

Managing up means telling hard truths to leadership. If executive input gets in the way of successful content marketing, you can either accept it or (gracefully) confront it. Robert Rose offers advice for making either option work.

Management 130

Management Content Marketing Marketing Marketers 130

Search Engine Roundtable

APRIL 8, 2022

While Google supports the data-nosnippet HTML attribute, Microsoft Bing does not, clarified Fabrice Canel of Microsoft on Twitter. The data-nosnippet attribute lets you designate textual parts of an HTML page not to be used as a snippet in the search results in Google, but it does not work for Bing.

SEO 123

SEO 123

Search Engine Journal

APRIL 8, 2022

Googler's discuss how using non-recommended structured data could be useful. The post Google Discusses Value Of Non-Recommended Structured Data appeared first on Search Engine Journal.

SEO 115

SEO 115

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. This is an increase of $1.1 trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. The biggest spenders. Most of that spending comes from the US and China.

Transform 117

Transform Global Marketing Retail Marketing 117

Quikly

APRIL 8, 2022

Whether it’s a special time of year or a random campaign promotion, you know that limited-time menu items are an especially valuable marketing strategy for many quick-service restaurants. But what if we told you that their success can be tied back to consumer psychology?

Promotion 111

Promotion Marketing Strategy Marketing Marketers 111

Martech

APRIL 8, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). It’s important to say “no” to work that’s not valuable. Through planning, the team should have a good sense of what the business priorities are and what they’re trying to achieve.

eBook 113

eBook Marketing Marketers Customer Journey 113

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Search Engine Roundtable

APRIL 8, 2022

We covered Google polling searchers before asking if they are happy with the search results. But now Google is showing some pretty massive polls asking "how satisfied are you with this result?" under specific search results.

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Search Engine Journal

APRIL 8, 2022

Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control. The post Google Search Partners: 5 Misconceptions & How It Really Works appeared first on Search Engine Journal.

Advertisers 108

Advertisers Advertising 108

Search Engine Roundtable

APRIL 8, 2022

Here is a recap of what happened in the search forums today.

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Many Chat

APRIL 8, 2022

Instagram introduced the option to share music via Stories in 2018. Users can add their favorite songs to their photos and videos and use plenty of visuals to personalize how the song appears in their Story. Taking advantage of Instagram’s many attention-grabbing features is a great way for brands to organically grow their reach and capture attention.

Customer 105

Customer Branding Marketers Marketing 105

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Search Engine Journal

APRIL 8, 2022

JavaScript-based webpages may appear blank or incomplete in Google’s cache, which is normal and not indicative of any problems. The post Google Says It’s Normal For Cached JavaScript Pages To Appear Empty appeared first on Search Engine Journal.

SEO 102

SEO 102

Search Engine Roundtable

APRIL 8, 2022

Google has launched a new way of searching by image with Google Lens named "multisearch." Multisearch lets searchers search by image and then refine that image search with a text query on top of it. And just to be clear, while Google says this is done using AI, Google is not using MUM at this point for this feature.

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Exposure Ninja

APRIL 8, 2022

Have you ever wondered how to check someone else’s website traffic? There are multiple ways you can take a closer look at how many hits a website gets, even if it’s not your own. Maybe you want to see how your competitor’s websites are performing or which pages are getting them the most traffic. In this guide we’ll cover: What is Website Traffic?

User-Generated 98

User-Generated Analytics SEO Thought Leadership 98

Many Chat

APRIL 8, 2022

If you’re new to using Instagram DM Automation by ManyChat , you’re probably still exploring its many capabilities. Comments Automation is one of Instagram Automation’s most impressive features—it automatically extends your engagement beyond “liking” every user comment. . This article offers a deep dive into Comments Automation, why you should use it, and how to apply it to your Instagram profile.

Food 98

Food CRM Education Communications 98

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Search Engine Land

APRIL 8, 2022

In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.

SEO 94

SEO 94

Search Engine Journal

APRIL 8, 2022

Looking to improve your social commerce game? Get started selling on Instagram with these tips and get inspired by successful accounts. The post How To Sell On Instagram: 11 Tips & Social Commerce Examples appeared first on Search Engine Journal.

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Search Engine Roundtable

APRIL 8, 2022

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91

Search Engine Land

APRIL 8, 2022

A new unmentioning feature lets you and your brands leave Twitter threads.

Branding 90

Branding 90

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Search Engine Roundtable

APRIL 8, 2022

Google announced that it will update the local business hours listed in Google Maps and Google Search of over 20 million businesses using AI. How? Google said it looks at a multitude of things including popular times (real user location data), the hours posted on your store front via street view imagery and more.

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Search Engine Land

APRIL 8, 2022

Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more.

Search Marketers 17

Search Marketers Social Media Marketing Education Marketing 17

Six & Flow

APRIL 8, 2022

Will you make your sales funnel, or break it?

Inbound Marketing 83

Inbound Marketing Marketers Marketing 83

Search Engine Land

APRIL 8, 2022

And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge.

Marketing 88

Marketing Marketers Branding 88

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Marketing Blogo

APRIL 8, 2022

You need to have a marketing plan or a market development strategy if you really want your marketing strategy and marketing campaign to be successful. Now let me ask, are you concerned about launching out a new product, service, or probably a new marketing campaign, but then you’re not sure of how to get started?

Marketing Plan 77

Marketing Plan Marketing Marketers Marketing Strategy 77

Search Engine Roundtable

APRIL 8, 2022

This week, I posted the monthly Google webmaster report - got to say, it was a super busy month - so catch up there. Google's product reviews update, the tail-end, may have heated up in a big way, I covered that in a lot of detail.

Analytics 68

Analytics Product 68

OnPassive Marketing

APRIL 8, 2022

In the current digital world, content marketing is important not only because it works to build trust, generate leads, and cultivate customer loyalty, but also because it has become the new normal from the perspective of the consumer. It is assisting in the evolution of what customers expect from the brands with which they interact. Therefore, it is far riskier for brands to ignore it than to invest in it.

Content Marketing 57

Content Marketing User-Generated Customer loyalty Marketing 57

Dana Nicole

APRIL 8, 2022

Last Updated on April 8, 2022. This is a guest post from Megan MacNeill , a Personal Brand Strategist who helps professionals achieve personal & professional goals without sacrificing what is important. Personal branding is simply what people like, feel and say about you. Building yours takes conscious effort of putting yourself out there to influence and attract the right people and opportunities.

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Branding Communications Place Product 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers