Aspiration Marketing
FEBRUARY 5, 2025
Is your website a revolving door? Visitors come and go, but few become paying customers. It's a common problem, but a solvable one. This is where conversion rate optimization (CRO) comes init's the practice of turning website visitors into loyal customers. Without it, you're leaving money on the table. Let's dive into some common CRO mistakes that could be plaguing your business.
Martech
FEBRUARY 5, 2025
Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. consumer product brands, manufacturers and agencies.
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SmartBrief - Marketing
FEBRUARY 5, 2025
Lets be real Valentines Day isnt just about roses and candle-lit dinners anymore. Its evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance. If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for.
Martech
FEBRUARY 5, 2025
If your social feeds and inbox look like mine, you cant avoid the AI hype. I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. This excerpt from the paper made me think about how an AiLG approach to GTM, as related to B2B marketing, might take shape: The main thing to realize is that AI will create a new kind of buying experience and t
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
FEBRUARY 5, 2025
Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships.
Martech
FEBRUARY 5, 2025
Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. The importance of AI for businesses AI has become a cornerstone of innovation and efficiency in modern businesses. About 83% of executives view AI as a critical strategic priority for their companies, according to Cisco.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
FEBRUARY 5, 2025
Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and its starting as soon as this year. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies. In this episode of Conversations with MarTech, Stouse shares some of what he heard from executives who feel they lack the analytics to truly understand
Backlinko
FEBRUARY 5, 2025
The difference between getting discovered on YouTube search and being invisible? Strategic keyword research. By optimizing videos with the right terms, you can dramatically increase your organic traffic. Take YouTuber Caren Magills ADHD coaching channel, for example. With 4.95M lifetime views and 116K subscribers, its safe to say Caren has found a successful niche.
SocialPilot
FEBRUARY 5, 2025
Facebook recommendations are an essential form of social proof that businesses should use to connect with potential customers. In fact, did you know that Facebook accounts for a whopping 19% of all customer reviews among major platforms? Thats a huge chunk! Now, think about how this plays out in real life. Imagine this: youre searching for a local bakery to order a birthday cake.
Tiecas
FEBRUARY 5, 2025
SEO for manufacturers, or organic SEO for manufacturers, has undergone a seismic shift in the past year. While Googles AI Overview is still in its experimental phase, early data indicates that its already influencing search rankings dramaticallyimpacting up to 100% of complex queries while prioritizing contextually relevant content. (Source: Search Engine Journal).
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Backlinko
FEBRUARY 5, 2025
Founded in 2023, DeepSeek is a Chinese AI startup known for its new chatbot beating many existing models and rivaling dominance of ChatGPT. Since the public release of DeepSeek-R1 on January 20, the startup attracted worldwide attention thanks to its reported cost-efficient model outpacing leading US-based AI chatbots. Today, DeepSeek ranks as the #1 most downloaded app in the App Store in over 160 countries and has been downloaded more than 2.6 million across App Store and Google Play.
Duct Tape Marketing
FEBRUARY 5, 2025
Cold Outreach Strategies That Actually Work in 2025 written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Matthew McQueen In this episode of the Duct Tape Marketing Podcast , I interviewed Matthew McQueen, co-founder of Coldlytics, a company that specializes in research-based lead generation for cold outreach.
Six & Flow
FEBRUARY 5, 2025
When youre juggling aggressive targets, grappling with cumbersome admin tasks, and navigating a maze of inefficient processes, it might feel like youre running on a treadmill set to full speed. But with AI-powered sales tools, you can ease your workload and elevate performance - that too without increasing manpower in your team. In this blog, youll discover how Sales AI can streamline your operations, boost your efficiency, and ultimately transform your approach to sales.
SocialPilot
FEBRUARY 5, 2025
Social media marketing has transitioned from a luxury to a necessity, becoming an alternative to traditional marketing tactics across all sectors, particularly within the hospitality industry. This industry has its challenges, from managing the rapidly changing expectations of guests seeking personalization to competing in a densely packed market where standing out is more crucial than ever.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Six & Flow
FEBRUARY 5, 2025
I think we can all agree that sales is as much an art as it is a science. The art lies in building relationships, understanding your prospects needs, and convincing them you have the solution they need. But the science? Thats where many sales teams struggle. Time-consuming administrative tasks, poor follow-ups, and the inability to personalise outreach at scale are just a few of the hurdles that cost you deals.
Welcome Software
FEBRUARY 5, 2025
Across the globe, manufacturing and distribution CEOs are asking themselves: "Will my sales team even exist in three years?" Their companies probably just have invested heavily in e-commerce, and early data showed customers moving to self-service ordering. Yet the most experienced salespeople are pushing back, arguing that B2B sales couldn't be fully automated.
Six & Flow
FEBRUARY 5, 2025
No matter the size of your business, theres always room for improvement. Whether youre running a lean startup or managing a complex enterprise, small inefficiencies can quietly drain revenue, slow growth, and impact customer experience. The solution? Integrating cxontinuous process improvement methods.
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