Aspiration Marketing

JUNE 16, 2023

Businesses use HubSpot as a powerful CRM and marketing automation solution. Understanding the platform is critical to unlocking its full potential and making the most of an investment in HubSpot. Discover the power of HubSpot Onboarding, gain the knowledge to drive remarkable efforts, and impact your marketing results. Explore the benefits of effectively onboarding onto HubSpot!

CRM 214

CRM Marketing Marketers 214

Businesses Grow

JUNE 16, 2023

America’s greatest writer in downtown Knoxville I was saddened by the passing of Cormac McCarthy , who holds a special place in my life for three reasons: He was my favorite author He grew up in my hometown of Knoxville, TN, and wrote about the city in his many of his books. After attending the university, he lived in a home about 1,000 feet from my current house!

Marketing 144

Marketing Marketers Education Place 144

Hubspot Marketing

JUNE 16, 2023

Your readers are judging your email subject lines. In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' performance and increase click-through rates. While subject lines may seem like an insignificant part of your message, they are often your only chance to stand out in a crowded inbox. Read on for some tried-and-true tips to help jazz up your subject lines and boost your email engagement.

Email Marketing 144

Email Marketing eBook Food Communications 144

Martech

JUNE 16, 2023

This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.

Customer Journey 121

Customer Journey Marketing Marketers Customer 121

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JUNE 16, 2023

When it comes to local SEO , it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are. Here are five local SEO tactics you can use to help your business rank higher for local search terms. 1.

SEO 118

SEO Shoppers Place Customer 118

Martech

JUNE 16, 2023

Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available. Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help the

Analytics 100

Analytics Advertising Advertisers Customer 100

Content Marketing Institute

JUNE 16, 2023

You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride celebrations by brands, including Bud Light and Sesame Street.

Marketing 93

Marketing Marketers Branding 93

Search Engine Land

JUNE 16, 2023

Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear. The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected.

Whitepaper 98

Whitepaper eBook User-Generated B2C 98

OnDemand CMO

JUNE 16, 2023

Too often, the mission statement is shrugged off as little more than an extravagance. Part of the bells and whistles that make a business plan attractive to investors, but not really for anyone but them. This perspective couldn’t be further from the truth. Articulating your company mission statement is an essential step toward clarifying your long-term business plan, goals, and values–for your investors, for your employees, for your customers, and for you.

Food 81

Food CMO Price Health 81

Social Media Examiner

JUNE 16, 2023

Thinking of launching an NFT project to build a business? Wondering how to launch a Web3 business that has long-term potential? In this article, you’ll find out how the DeGods and y00ts projects launched and discover business lessons for project founders. Web3 Tech Is a Conduit for Deep Connection, Cost Savings, and More If you’re […] The post Building for the Long Term: DeGods and Dust Labs appeared first on Social Media Examiner.

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79

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Traackr

JUNE 16, 2023

Discover what marketers think are the top 4 influencer product seeding challenges, and how to solve them.

Product 105

Product Marketing Marketers 105

SmartBrief - Marketing

JUNE 16, 2023

QR codes have continued their momentum as a way to optimize the user experience. Resurrected during the COVID-19 pandemic, they are a powerful marketing tool that allows businesses to create interactive experiences and bridge the gap between offline and online marketing strategies. In this article, we will explore the use of QR codes in interactive marketing experiences and delve into the advantages they offer.

Transform 52

Transform User-Generated Analytics Marketing Strategy 52

Zumvu

JUNE 16, 2023

You're a business owner who believes in their products and that the money and time put into them is well-spent; the long hours and countless courses have paid off and made you a master of your craft.

Product 52

Product 52

Six & Flow

JUNE 16, 2023

When it comes to sales processes, there are several essential components that must be taken into consideration. While companies generally focus on sales funnels, marketing strategies, and conversion rates, the quality of relationships built with potential customers can play an even more vital role in driving revenue.

Marketing Strategy 52

Marketing Strategy Customer Marketing Marketers 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications