Aspiration Marketing

DECEMBER 27, 2022

Did you know that according to HubSpot , businesses that blog receive 67% more leads than those that don’t? In addition, companies with a blog have 434% more indexed pages on Google. These statistics alone should be enough to show the importance of content marketing. However, if you need more convincing, consider the other benefits of a strong content strategy: increased website traffic, establishing authority and trust among customers, the creation of brand awareness, fuel for social media and

Marketing Strategy 194

Marketing Strategy PR Marketing Marketers 194

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.

eCommerce 135

eCommerce Customer Management Email Marketing 135

Search Engine Roundtable

DECEMBER 27, 2022

Google's John Mueller said that removing internal duplicate content and other technical issue fixes won't lead to your site recovering from a Google spam update. John said that these spam updates look more at the "actual content" than if you have technical issues or duplicate content on your site.

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Search Engine Journal

DECEMBER 27, 2022

In this article, we've rounded up the top 6 content calendar templates so you can get started right away on next year's content plan. The post 6 Best Content Calendar Templates To Use In 2023 appeared first on Search Engine Journal.

Content Marketing 105

Content Marketing Marketing Marketers 105

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

DECEMBER 27, 2022

This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the same number of confirmed algorithm updates we had in 2021. This year, we had a brand new ranking system named the helpful content update, and we had two of them.

Product 100

Product SEO Branding 100

Search Engine Journal

DECEMBER 27, 2022

60,000+ websites potentially at risk due to vulnerability discovered in a popular anti-spam WordPress plugin. The post WordPress Anti-Spam Plugin Vulnerability Affects Up To 60,000+ Sites appeared first on Search Engine Journal.

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Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. That’s because the customer will change. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive

Transform 98

Transform Retail Shoppers Price 98

Neil Patel

DECEMBER 27, 2022

Are you an e-commerce business owner looking for ways to enhance your sales? I’m sure you know the importance of ranking high in the SERPs. After all, the more visibility you have, the more likely shoppers will discover your site and maybe make a purchase. While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages.

SEO 91

SEO Shoppers Customer loyalty Product 91

Search Engine Roundtable

DECEMBER 27, 2022

ChatGPT is cool, very cool, in fact, I used it for fun for my video introduction earlier this month, but does this put SEOs out of a job? Will it write all of our content, will it give SEO recommendations, and will it provide coding examples, that will replace the needs for SEOs? Most SEOs don't seem too worried.

SEO 89

SEO 89

Jeff Bullas

DECEMBER 27, 2022

One of the main reasons SaaS blogs fail to gain bigger audiences is their lack of correct SEO optimization and buyer targeting. When you take the time to optimize your content for SEO , you help guarantee that it will reach a wider, more targeted audience. And an industry-specific audience will be far more likely to engage with both your content and your business, ensuring your long-term success.

SEO 275

SEO Copywriting Law Communications 275

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Roundtable

DECEMBER 27, 2022

Google's John Mueller said that "writing unique text, adding infographics, and a video" does not by default make that content "good, accurate, and helpful.

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Hubspot Marketing

DECEMBER 27, 2022

Big data for small business may sound like an oxymoron, but big data is just as necessary for small businesses as it is for large corporations. By leveraging big data for your small business, you can discover meaningful insights that put you a step ahead of the competition. Big data drives revenue because it delivers deep insights into customer behavior.

CRM 122

CRM Non-Profit Price Analytics 122

Search Engine Roundtable

DECEMBER 27, 2022

Google Ads will soon allow some cannabidiol (CBD) and topical, hemp-derived CBD products to be advertised on its network. Google posted this policy update and said this begins on January 20, 2023.

Advertising 79

Advertising Advertisers Product 79

Duct Tape Marketing

DECEMBER 27, 2022

How To Create The Perfect Self-Employed Ecosystem To Attract The Success You Want written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeffrey Shaw. In this episode of the Duct Tape Marketing Podcast , I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their businesses in what otherwise seems like uncontrollable circumstances.

Finance 81

Finance Place Marketing Strategy Management 81

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Roundtable

DECEMBER 27, 2022

In 2018, John Mueller of Google said Google does not use cache-control headers when crawling. He said then that the has no impact on GoogleBot and how it crawls your web pages. He said that again today, at the end of 2022, but added, "at most, they might be used in rendering for embedded content.

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Scoop.it!

DECEMBER 27, 2022

Currently, there are more than 200 social media applications available worldwide. Some have a considerably wider reach and are vastly more popular than others. Different social media platforms appeal to different target audiences. Knowing which platforms to utilize for your business requires first researching your target audience and seeing which social media they’re most active on.

Key Performance Indicator 59

Key Performance Indicator Social Media Marketing User-Generated Thought Leadership 59

Search Engine Roundtable

DECEMBER 27, 2022

Here is a recap of what happened in the search forums today.

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Search Engine Roundtable

DECEMBER 27, 2022

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail