Sat.Sep 24, 2022

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The Importance of a Good Subheading: Content Marketing Best Practices

Aspiration Marketing

Over time, the blogosphere has become a huge, congested, and noisy space where hordes of blogs are all fighting to get noticed. Readers have adapted to this environment by learning to be expert scanners, and they quickly grew weary of clicking on a compelling headline only to find mediocre content. Most, maybe even 90%, bounce within 10-20 seconds.

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Podcasts SEO: How To Make Your Podcast Rank via @sejournal, @martinibuster

Search Engine Journal

Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.

SEO 135
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What’s hot in the metaverse for consumers

Martech

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer. The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox.

Gen Z 121
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Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Customers are stakeholders in your content program. But not all stakeholders are customers. Most more like investors ¬– a key constituency, but not quite the boss of you. Robert Rose offers tips on leading with content instead of serving content.

Customer 111
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Práctica recomendada: anuncios de Instagram

Many Chat

Prácticas recomendadas de marketing en Instagram : lectura de dos minutos. ¿Te interesa poner en circulación anuncios en Instagram? Las empresas y los anunciantes, como tú, suelen tener mucho éxito con las campañas publicitarias de Instagram en lugar de centrarse únicamente en las campañas orgánicas. Si te tomas el tiempo necesario para elaborar una estrategia publicitaria en Instagram bien pensada, puedes disfrutar de un gran retorno de la inversión (ROI).

Marketing 104
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Interactive Email for Beginners: 7 Interactive Elements You Can Add to Your Emails Today

Litmus

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. Here’s how to create an interactive email, with seven interactive elements to help email developers get started.

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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential Schools. This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered.

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Cómo configurar anuncios de clic a Facebook Messenger

Many Chat

Marketing por chat , marketing de Facebook , artículo de ayuda , marketing , marketing de Messenger , marketing en medios sociales. 6 minutos de lectura. Más de 1,3 millones de personas usan Messenger from Meta cada mes. Esto significa que una sexta parte de la población mundial se conecta con amigos, familiares, compañeros de trabajo y empresas. Por consiguiente, el marketing de Facebook Messenger puede impulsar el reconocimiento de marca y aumentar las ventas con un gasto publicitario mínimo e

Marketing 103
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TikTok Increases Length Of Video Descriptions via @sejournal, @MattGSouthern

Search Engine Journal

TikTok creators have more ways to optimize their content for users' searches, thanks to a significant increase in the length of video descriptions. The post TikTok Increases Length Of Video Descriptions appeared first on Search Engine Journal.

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How to Effectively Use Social Media Marketing To Grow Sales

OnPassive Marketing

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. It can also be difficult for businesses to scale the process, leaving much room for improvement. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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3 Benefits of Building and Using a Personal Brand to Grow Your Business

Digital Marketer

Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies. You don’t have to command an audience like Tony Robbins, make complicated things seem simple like Ryan Deiss, or make buying businesses sound as easy as buying groceries like Roland Fraser.

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Guía para principiantes sobre la publicidad de Facebook

Many Chat

Marketing de Facebook : 20 minutos de lectura. La publicidad de Facebook es la herramienta más eficaz en el kit de herramientas de un anunciante. Los anuncios de Facebook pueden ayudarte a lograr varios objetivos comerciales generales, como aumentar el reconocimiento de marca, generar clientes potenciales, aumentar el tráfico al sitio web de la empresa, etc.

eCommerce 105