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Small businesses are adopting new technology more frequently in the fast-paced digital age of today in an effort to improve client engagement, streamline operations, and spur growth. Digital tools have completely changed the way small businesses run, from sales to marketing, by facilitating the creation of individualized, successful marketing strategies and reaching their target audience.
The live workshop unlike any other is here 👋 Hey, it’s Darrell. If you’re ready to level up your marketing ops career, this is for you. I’ve been working behind the scenes with Mike Rizzo and MarketingOps.com to bring you something I’m really excited about: 👉 Lead with Confidence: A Practical Workshop for Marketing Ops Mastery Why this workshop?
Social media is a crowded space, and capturing attention is more challenging than ever. But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.
Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential? I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.
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Finding competitor keywords is essential to building your SEO strategy. Why? Because they show whats working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, weve spied on Ahrefs, Moz, and Semrushs keywords for yearsand found many opportunities. For instance, Ahrefs gets an estimated 2.5k monthly organic visits from the keyword “website authority checker.” But this is only part of the story.
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. In fact more then 80% of consumers like to know what your existing customers have to say about your brand. This means that a customer’s honest review is pure marketing gold. A good Google Business review serves as a virtual word-of-mouth, appearing whenever someone looks for your business online.
At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. In fact more then 80% of consumers like to know what your existing customers have to say about your brand. This means that a customer’s honest review is pure marketing gold. A good Google Business review serves as a virtual word-of-mouth, appearing whenever someone looks for your business online.
As a general contractor, you want a steady stream of customers for your business. Whats a surefire way to get your business top-of-mind for potential clients? Make sure they can find you online through search engine optimization (SEO). When someone in your local area searches for services like yours, you want your website at the top of the results. Specifically, you want to appear in the local pack (also called the map pack): In this guide, you’ll learn all about SEO for contractors, inclu
2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. Imagine sitting down with your morning coffee, opening SocialPilot, and realizing that every update feels like it was designed just for you. Thats what this year was about; listening to what matters and delivering exactly that. Whether youre here for smarter analytics, smoother publishing, or hacks to skip the mundane and get it automated, the probability is that this list might have it
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Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I cant help but look back at all the incredible conversations I had on the Duct Tape Marketing Podcast this year. Marketing is changing faster than ever, and small businesses have been riding the waveadapting to new trends, embracing tech, and finding fresh ways to connect with their customers.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
If youre still judging your email campaigns by open rates, its time to upgrade the ole playbook. Sure, they were the gold standard once upon a time, but lets face it – open rates just dont cut it anymore. Why? For starters, privacy updates like Apples Mail Privacy Protection have thrown a wrench into the works, making open rates unreliable for tracking engagement.
Investing in search engine optimization (SEO) gets your content in front of its intended audience. One aspect of SEO you might be overlooking, however, is page speed optimization. Your site has to load quickly to hold the reader’s attention. A fast-loading website keeps visitors engaged and boosts your search engine rankings. Equally important is mobile optimization, as Statista reports that nearly 60% of all global website visits are on mobile devices.
What were the most popular blog posts of 2024? This is more difficult to answer today than a few years ago because my posts are read in so many different places today. I don’t spend the time curating social media views across all the various channels (like Medium, Substack, and LinkedIn) but certainly can see when a post goes “viral.” Here at least is an estimate of the most popular posts of 2024 based on post views. 1.
Your website traffic isnt just numbers. Its potential customers. Real people are clicking, scrolling, and exploring, yet most of them remain a mystery. How are you supposed to convert visitors if you dont know who they are? And even if you do know who they are, you need more information than just their name and email. The answer is behavioral data. By tracking not just who your visitors are but they do on your site (think what pages they visit, how long they stay, the actions they take, etc.), y
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Gabriele Carboniis the co-author ofEnlightened Management(along withPhilip Kotler). He is the co-founder ofWeevo Benefit Corporation, an integrated marketing and communication strategy agency, empowering businesses to achieve sustainable growth and global reach. What inspired the concept of “Enlightened Management,” and how do you believe it sets a new standard for SMEs navigating today’s complex business environment?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
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Did you know that the Snow Miser and Heat Miser in A Year Without a Santa Claus were respectively based on Agnew and Nixon? OK, I cant find an actual citation for that, but the rumor is all over the internet. Its just one part of the giant feedback loop between TV Christmas specials and the culture at large like how every time Ive helped a friend move, someone involved will look at a box and say Fra-gi-le, must be Italian, like in A Christmas Story, or a scrawny tree will inevitably draw Charli
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