Mon.Dec 23, 2024

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How to Find Competitors’ Keywords to Boost Your SEO

Backlinko

Finding competitor keywords is essential to building your SEO strategy. Why? Because they show whats working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, weve spied on Ahrefs, Moz, and Semrushs keywords for yearsand found many opportunities. For instance, Ahrefs gets an estimated 2.5k monthly organic visits from the keyword “website authority checker.” But this is only part of the story.

SEO
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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential? I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.

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Announcing: My New Marketing Ops Workshop

The Marketing Operations Leader

The live workshop unlike any other is here 👋 Hey, it’s Darrell. If you’re ready to level up your marketing ops career, this is for you. I’ve been working behind the scenes with Mike Rizzo and MarketingOps.com to bring you something I’m really excited about: 👉 Lead with Confidence: A Practical Workshop for Marketing Ops Mastery Why this workshop?

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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Email Engagement Metrics: Going Beyond Open Rates

Customers.ai

If youre still judging your email campaigns by open rates, its time to upgrade the ole playbook. Sure, they were the gold standard once upon a time, but lets face it – open rates just dont cut it anymore. Why? For starters, privacy updates like Apples Mail Privacy Protection have thrown a wrench into the works, making open rates unreliable for tracking engagement.

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The most popular blog posts of 2024

Businesses Grow

What were the most popular blog posts of 2024? This is more difficult to answer today than a few years ago because my posts are read in so many different places today. I don’t spend the time curating social media views across all the various channels (like Medium, Substack, and LinkedIn) but certainly can see when a post goes “viral.” Here at least is an estimate of the most popular posts of 2024 based on post views. 1.

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100+ ChatGPT Prompts for Social Media in 2025

SocialPilot

Social media is a crowded space, and capturing attention is more challenging than ever. But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

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From Anonymous to Known: Behavioral Data’s Role in Website Visitor Identification

Customers.ai

Your website traffic isnt just numbers. Its potential customers. Real people are clicking, scrolling, and exploring, yet most of them remain a mystery. How are you supposed to convert visitors if you dont know who they are? And even if you do know who they are, you need more information than just their name and email. The answer is behavioral data. By tracking not just who your visitors are but they do on your site (think what pages they visit, how long they stay, the actions they take, etc.), y

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10 Simple Ways to Get More Google Reviews (with Examples)

SocialPilot

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. In fact more then 80% of consumers like to know what your existing customers have to say about your brand. This means that a customer’s honest review is pure marketing gold. A good Google Business review serves as a virtual word-of-mouth, appearing whenever someone looks for your business online.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Top Digital Tools To Revolutionize Small Business Marketing and Sales

Aspiration Marketing

Small businesses are adopting new technology more frequently in the fast-paced digital age of today in an effort to improve client engagement, streamline operations, and spur growth. Digital tools have completely changed the way small businesses run, from sales to marketing, by facilitating the creation of individualized, successful marketing strategies and reaching their target audience.

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SEO for Manufacturers: Definition, Benefits, and Top Tactics

Backlinko

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. This can help it rank (appear high in search results) for keywords related to your company. For example, your target keywords might include plastic manufacturers, manufacturing services, or clothing manufacturer.

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SocialPilot Features That Simplified Social Media in 2024

SocialPilot

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. Imagine sitting down with your morning coffee, opening SocialPilot, and realizing that every update feels like it was designed just for you. Thats what this year was about; listening to what matters and delivering exactly that. Whether youre here for smarter analytics, smoother publishing, or hacks to skip the mundane and get it automated, the probability is that this list might have it

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How to Do SEO for Contractors (5 Steps + Examples)

Backlinko

As a general contractor, you want a steady stream of customers for your business. Whats a surefire way to get your business top-of-mind for potential clients? Make sure they can find you online through search engine optimization (SEO). When someone in your local area searches for services like yours, you want your website at the top of the results. Specifically, you want to appear in the local pack (also called the map pack): In this guide, you’ll learn all about SEO for contractors, inclu

SEO
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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From Anonymous to Known: Behavioral Data’s Role in Website Visitor Identification

Customers.ai

Your website traffic isnt just numbers. Its potential customers. Real people are clicking, scrolling, and exploring, yet most of them remain a mystery. How are you supposed to convert visitors if you dont know who they are? And even if you do know who they are, you need more information than just their name and email. The answer is behavioral data. By tracking not just who your visitors are but they do on your site (think what pages they visit, how long they stay, the actions they take, etc.), y

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Mobile and Page Speed Optimization: Why They Matter for SEO

Marketing Insider Group

Investing in search engine optimization (SEO) gets your content in front of its intended audience. One aspect of SEO you might be overlooking, however, is page speed optimization. Your site has to load quickly to hold the reader’s attention. A fast-loading website keeps visitors engaged and boosts your search engine rankings. Equally important is mobile optimization, as Statista reports that nearly 60% of all global website visits are on mobile devices.

SEO
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Top 11 Reputation Management Software

SocialPilot

In todays digital age, managing your online reputation is crucial. Negative reviews, unmanaged social media interactions, and lack of customer feedback can significantly harm a business. Thats where reputation management software comes in, offering essential tools to monitor, analyze, and influence public perception. For businesses, choosing the right software isnt just about handling reviews or social media; its about building a strong brand that thrives on trust and customer feedback.

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“Enlightened Management – An Interview with Gabriele Carboni”

The Marketing Journal

Gabriele Carboniis the co-author ofEnlightened Management(along withPhilip Kotler). He is the co-founder ofWeevo Benefit Corporation, an integrated marketing and communication strategy agency, empowering businesses to achieve sustainable growth and global reach. What inspired the concept of “Enlightened Management,” and how do you believe it sets a new standard for SMEs navigating today’s complex business environment?

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Outstanding Marketing Campaigns from 2024

Practical eCommerce - Marketing

This year's outstanding campaigns feature collaborations, dupes, celebrity spots, mobile apps, mascots, dance routines, pop-ups, and AI-powered videos. The post Outstanding Marketing Campaigns from 2024 appeared first on Practical Ecommerce.

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Building Trust in a Digital World: How Fractional CMOs Help FinTech Brands Earn Customer Confidence

yorCMO

Build trust in FinTech with a fractional CMO. Discover how expert marketing leadership can enhance credibility and foster customer loyalty. The post Building Trust in a Digital World: How Fractional CMOs Help FinTech Brands Earn Customer Confidence appeared first on yorCMO.

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Investimentos em Marketing Devem Crescer em 2025, Revela The CMO Survey

The CMO Survey

The post Investimentos em Marketing Devem Crescer em 2025, Revela The CMO Survey appeared first on The CMO Survey.

CMO
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From Charlie Brown to Hallmark: A History of Christmas Specials

SmartBrief - Marketing

Did you know that the Snow Miser and Heat Miser in A Year Without a Santa Claus were respectively based on Agnew and Nixon? OK, I cant find an actual citation for that, but the rumor is all over the internet. Its just one part of the giant feedback loop between TV Christmas specials and the culture at large like how every time Ive helped a friend move, someone involved will look at a box and say Fra-gi-le, must be Italian, like in A Christmas Story, or a scrawny tree will inevitably draw Charli

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,