Aspiration Marketing
JUNE 17, 2025
Why do some website visitors effortlessly glide through your pages and convert into loyal customers, while others navigate for a moment before disappearing? What subtle cues in their online actions hold the key to unlocking higher conversion rates? The answers aren't based on hunches; they lie within the digital footprints left behind by every visitor.
Search Engine Journal
JUNE 17, 2025
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One appeared first on Search Engine Journal.
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Marketing Insider Group
JUNE 17, 2025
You’ve probably noticed how fast things shift in marketing. Just when you think you’ve cracked the code, someone changes the lock. It’s a game of constant updates, smarter tools, and higher expectations. Marketing management trends don’t move slowly. They’re more like toddlers after candy (chaotic, fast, and very unpredictable). So, what’s next?
Hubspot Marketing
JUNE 17, 2025
LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget. I sat down with LinkedIn creator Hala Taha recently to see how marketers can meet the moment.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Martech
JUNE 17, 2025
I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. The challenge comes when I send the copy to a developer. Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 17, 2025
Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success rate on single-step tasks that didn’t require follow-up actions or information. That dropped to 35% when a task required multiple steps. The agents were also notably bad at handling confidential information. “Agents demonstrate low confidentiality awareness, which, while improvable th
The Drum
JUNE 17, 2025
Not all news needs to be sexy, but the framing does. Southwest turns a structural policy shift into a playful, self-aware brand moment. Southwest Airlines is doing something that most airlines did decades ago: adding assigned seating. But for a carrier that built its entire brand on the casual chaos of open boarding, this isn’t just a procedural update – it’s a cultural pivot.
Neil Patel
JUNE 17, 2025
Why do some customers keep buying from the same brands despite having plenty of alternative options? It’s not about offering the lowest price or running the flashiest marketing campaigns. Brand loyalty results from creating an emotional connection, offering consistently positive experiences, and establishing a sense of trust and community. I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers.
Hubspot Marketing
JUNE 17, 2025
Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals. All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
The Drum
JUNE 17, 2025
From Kansas to Cannes, the VML CEO’s journey blends AI, transformation and heartland values – now positioning him as a human-first leader and potential successor to Mark Read. Jon Cook isn’t just another global CEO breezing through Cannes. He’s pitching, hosting, reconnecting with clients – and, in a fitting twist, about to share a stage with Wicked director Jon M Chu to talk storytelling, brand reinvention and The Wizard of Oz.
Martech
JUNE 17, 2025
You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your content strategy. With attention spans shrinking, it seems like a logical shift. But do videos perform better than traditional posts? Two decades ago, I started blogging. Back then, keeping a post under 2,000 words felt like a constraint.
Search Engine Journal
JUNE 17, 2025
Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference across AI, SERPs, and every feed where people look for answers. The post The New Normal appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 17, 2025
Google has now officially confirmed that Google Search Console is counting AI Mode data. Google said, "AI Mode is now counting towards totals in Search Console." We saw this when AI Mode went fully live in the US late last week, which Google announced would happen at I/O.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
The Drum
JUNE 17, 2025
14 winners have been announced across categories such as brand innovation, creative effectiveness and sustainability. Kantar has revealed the winners of its second annual Brand Blueprint Awards, recognizing brands demonstrating marketing behaviors proven to drive long-term growth. Announced yesterday in Cannes, the 2025 list celebrates 14 winners across categories including brand innovation, creative effectiveness and sustainability.
Search Engine Roundtable
JUNE 17, 2025
Just like Google had AI Overviews (also featured snippets) in the People also ask section of Google Search, Google is now testing AI Mode within People also ask. Plus, Google is testing it in the Chrome search auto-suggestions drop down. I guess this is because AI Mode is live in the US.
Litmus
JUNE 17, 2025
Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Using email segmentation and personalization together can boost engagement, which sends positive signals to ISPs that—in turn—boost deliverability in the long run. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.
The Drum
JUNE 17, 2025
The work from ad agency Jung von Matt Hamburg channels David Attenborough and departs from sector norms. Ever wondered what an octopus doing a waltz might look like? In BMW’s ‘Octowaltz’ campaign, viewers see this underwater creature gracefully gliding through the water, performing a flowing dance routine. The whole idea behind the short film is to showcase BMW’s new central control unit, called the ‘Heart of Joy,’ which was first revealed in April.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Roundtable
JUNE 17, 2025
Google has rolled out a new interface to view your historical Google Posts within Google Business Profiles. Now the interface is a scrollable list view.
The Drum
JUNE 17, 2025
Throughout this week, The Drum will gather all the biggest winners from the International Festival of Creativity right here. Bonjour and bienvenue! Welcome to The Drum’s live round-up of the Cannes Lions 2025 Grand Prix winners as they’re revealed. As the world’s top creatives in advertising and marketing gather on the sun-soaked French Riviera for the annual Festival of Creativity, we’ll keep you updated with all the major wins each evening.
Search Engine Roundtable
JUNE 17, 2025
Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version.
The Drum
JUNE 17, 2025
The Drum talks to Ricardo Silvestre of Black Influence and cultural intelligence firm Peji, as well as Luciana Pessoa of Lado Animation. Brazil has been named Creative Country of the Year at Cannes Lions 2025 , reflecting its growing influence in global marketing. Behind the award is a creative sector expanding both its capabilities and its ability to challenge long-standing assumptions about the country’s role in the industry.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Buffer Marketing
JUNE 17, 2025
I recently hopped a six-hour flight from Lagos to attend my very first international conference: SXSW London. Full disclosure — I had no idea what I was walking into. You might know South by Southwest from its annual Austin takeover: wall-to-wall tech demos, indie film premieres, breakout music acts, and enough brand activations to fill a small city.
The Drum
JUNE 17, 2025
Happiness Saigon’s Linh Nguyen is sad to be the bearer of bad news: your ad localization strategy isn’t working as well as you think it is. If you’ve worked in advertising long enough, you’ve seen this play out before. The product is local and the tagline translated. But the characters are white. The scenes are western. And the cultural codes are nowhere close to home.
Animalz blog
JUNE 17, 2025
Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world delivering this research.” That’s Matt Hummel talking about his unique distribution strategy for Pipeline360’s latest data report: hand-delivery to customers through in-person meetings.
The Drum
JUNE 17, 2025
Leo Burnett UK worked on the campaign to introduce the new burger, with rollouts across Europe spanning social, outdoor, radio, TV and cinema. McDonald’s has officially welcoming a new burger to its menu, The Big Arch. The burger is stacked with two 100% British and Irish beef patties, topped with white cheddar slices, crispy onions, fresh onions, shredded lettuce, crunchy pickles and smothered in a new signature sauce.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Martech
JUNE 17, 2025
Today’s marketers are being asked to do more with less—but siloed tools and fragmented data make it nearly impossible to deliver personalized, efficient, and ROI-driven campaigns. Join us for a live panel discussion on how top brands are using Customer Data Platforms (CDPs) to unify customer data, streamline operations, and build real-time profiles that drive measurable growth.
The Drum
JUNE 17, 2025
We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for advertisers. If Cannes Lions 2024 was the AI warm-up, the 2025 edition is the main event – and Meta’s Nicola Mendelsohn, head of the global business group, is front and center of the action. Speaking to The Drum just after unveiling 11 new Meta features for advertisers , Mendelsohn was bullish on what the company’s long-term investment in AI means for the industry: “The a
Search Engine Roundtable
JUNE 17, 2025
A few months ago, Google added big blue buttons to the knowledge panels within the Google Search results but now, some of those knowledge panels buttons are taking searchers to the wrong site or a site that does not exist.
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