Fri.Jul 05, 2024

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Google launches tool to simplify Enhanced Conversions setup

Search Engine Land

Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on their website EC Assist identifies potential issues and suggested next steps Between the lines.

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HubSpot’s June 2024 updates: New automation options, big sales improvements and more

Martech

HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game changers. June’s biggest updates include improvements to enhance your data management, automate more routine tasks and streamline workflows. Sales teams will also be excited to hear about new enhancements to research tools and lead prioritization.

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11 of the best free tools every SEO should know about

Search Engine Land

Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. 1.

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Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4

Martech

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how it is meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.

Analytics 106
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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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Google streamlines product data management for merchants

Search Engine Land

Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. Key features: Attribute rules: Automatically fix common data errors. Supplemental data sources: Enhance primary product data with additional details. Why it matters. These updates enable advertisers to potentially improve product visibility and performance on Google’s shopping platforms.

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How to Increase Website Authority (7 Proven Strategies)

Backlinko

Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much. We’ve built our reputation (and authority) by consistently creating high-quality content that people actively seek out. This is evident not only in our authority scores but also in branded searches we receive on Google: This article breaks down seven proven strategies to increase website authority to your domain in 2024.

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The role of AI in programmatic advertising

illumin

The omnipresence of AI is steadily growing in the 2020s, including in advertising. Here’s a snapshot of how AI is shaping today’s programmatic strategies. In the digital age, the integration of artificial intelligence (AI) into our lives is growing. It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes.

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Leadership Burnout: What Causes It and How to Avoid It

yorCMO

What leadership burnout is, what causes burnout, strategies to overcome (and prevent) burnout, and when additional help might be needed.

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AI in Digital Marketing Transforming Campaigns with Predictive Analytics and Chatbots

Zumvu

Artificial Intelligence (AI) is no longer a futuristic concept; it's here, and it's transforming the way businesses approach digital marketing.