Aspiration Marketing
JANUARY 20, 2025
Your local clientele list matters and contributes to the growth of your small business beyond your borders. YouTube videos are useful for reaching out to this category of buyers. Use this approach to improve your local video SEO through an elaborate, scalable, and effective plan. Your approach may focus on geotagged content, keyword enrichment, allowing sharing, and creating engaging stories.
Buffer Marketing
JANUARY 20, 2025
The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to a blog post shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. “We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do th
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Martech
JANUARY 20, 2025
Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely adopted metrics. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES). Each year, a new metric emerges, championed by analysts or consultants claiming it solves the limitations of its predecessors.
Hubspot Marketing
JANUARY 20, 2025
Ive faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires dont work out. At times, it feels easier to just accept reality and move on. Well, that new hire wasnt the right person for our team right now. Well do better next time! But, if you dont understand why that hire didnt work out if you fail to understand the real problem youre bound to repeat it.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Martech
JANUARY 20, 2025
AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Unlocking untold operational efficiencies. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics.
Marketing Insider Group
JANUARY 20, 2025
Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Outsourcing content writing to professional agencies has become a fantastic solution for businesses looking to keep a thriving online presence while focusing on what matters most to them.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The Marketing Operations Leader
JANUARY 20, 2025
The time to level up your marketing ops career is now—our workshop starts this week , and I don’t want you to miss out! This is your final reminder to join Lead with Confidence: A Practical Workshop for Marketing Ops Mastery. Why Act Now? The live sessions are all about simulations and practical exercises that will help you lead a marketing ops function with confidence.
Marketing Insider Group
JANUARY 20, 2025
More than half the worldnearly 64% of the global populationis on social media, spending an average of two hours and nineteen minutes a day scrolling, liking, and engaging. 1 Its where your audience spends their free time and where people and businesses can provide valuewhether through a helpful service or even just a laugh. While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust.
Spiralytics
JANUARY 20, 2025
Its about time that traditional advertising evolved. Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Todays consumers, especially Millennials and Gen Z, are looking for more. They want brands that speak to them as peoplenot just as a demographic box to check.
Use Insider
JANUARY 20, 2025
Businesses of all sizes use SMS as a marketing channel. However, enterprises face unique obstacles when trying to maximize their text messaging efforts and budget like massive contact lists, huge product catalogs, and customer data spread across many martech solutions. As a result, they require vastly different functionalities from their messaging platform beyond standard bulk SMS and simple personalizations that are enough for most small businesses.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
illumin
JANUARY 20, 2025
On January 13 and 14, we had the pleasure of attending Brand Innovators Evolution of Retail and Commerce Summit in New York City. The summit promised to be dynamic and an unmatched change to highlight and absorb thought leadership from the brightest minds in marketing and media. It did not disappoint. Brands like Target, Mondelez, Lenovo, Steve Madden, Amazon, Macys, and more, met to discuss how they are working to redefine how marketers approach engagement and loyalty. illumin was proud to be a
David Meerman Scott
JANUARY 20, 2025
The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.
illumin
JANUARY 20, 2025
CES was an incredible way to start the year. CES wasnt just gadgets this year, the illumin team took on Las Vegas ready to talk all things retail media. Retail Media (RM) has experienced unprecedented growth over the past few years. While Amazon has grown the most, it isnt the only business that stands to benefit from this boom. So far, traditional retailers’ growth has come mainly from repurposed marketing budgets, which were used to test the value of retail media.
Practical eCommerce - Marketing
JANUARY 20, 2025
Social commerce platforms are proliferating, with or without a TikTok ban. The post TikTok Alternatives for Brands and Merchants appeared first on Practical Ecommerce.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
yorCMO
JANUARY 20, 2025
Discover how fractional marketing offers flexible, cost-effective solutions for scaling your business with expert guidance and measurable results. The post Fractional Marketing: A Flexible Solution for Business Growth appeared first on yorCMO.
Businesses Grow
JANUARY 20, 2025
A common click-bait technique is to write a blog post with “The death of …” in the title. I’ve learned to ignore these, but I’ve seen such an avalanche of headlines with some version of “the end of brands” that it was time to comment. It’s not just a sensationally ridiculous idea, it’s a dangerous one.
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