Wed.Apr 30, 2025

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In-House vs. Outsourced Business Development: Which is Right for You?

Aspiration Marketing

Is your business struggling to reach its growth potential? Expanding your customer base and boosting revenue are crucial, but deciding on the right approach can be daunting. This post explores two primary business development models: building an in-house team or partnering with an outsourced provider. We'll delve into the pros and cons of each, offering a framework to help you determine which path best aligns with your unique needs and objectives.

Customer 162
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The GTM Technology Stack You Need Based On Company Stage

The Marketing Operations Leader

In this edition: GTM Tech Stack By Company Stage Podcast Episode: The New Title of GTM Engineer May Be Fake Poll: What’s the Biggest Blocker to Better Reporting? Exclusive For Paid Subscribers : Challenging Marketing Ops Problems I’ve Faced—And What I Learned The Best Virtual Marketing Ops Event of The Quarter is Back! Join Us For MOPs Breakout Adapting to Change: The Top Marketing Ops Priorities for the Future Marketing operations professionals are at the forefront of driving

CRM 130
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How to use buyer journey keyword research to unlock SEO-generated revenue

Hubspot Marketing

I know the impact of ignoring buyers journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldnt quantify a single sale from two million visitors. I had no idea how to generate a keyword strategy for buyers.

SEO 109
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The 7 Stages of AI Proficiency

Orbit Media Studios

By Andy Crestodina Each of us is on a transformational journey. Or so they say in the AI communities, conferences and mastermind groups. In the bigger forums, this journey is described as an opportunity. But in small private groups, theres more talk of disruption and job loss. Do you see AI as disruption? Or opportunity? The answer usually depends on your role and your industry.

Transform 109
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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26 Free Instagram Tools to Help Grow Your Account in 2025

Buffer Marketing

Keeping up with Instagram in 2025 feels a bit like running a marathon. There’s always something new, trends move fast, and maintaining consistency can be exhausting. But here’s the good news: you don’t have to tackle it alone — and you certainly don’t have to spend a fortune. The right tools make all the difference.

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B2B marketing can’t hide from change forever

Martech

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and get in the game. We need to lean far out over the carousel horse and grab the ring. Here are foundational areas where our thinking, testing and effort can yield big dividends for us and the companies we serve.

Marketing 101

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5 tips for marketers planning to evaluate B2B data vendors

Martech

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. As with any popular market, consolidation and investment in the B2B data space have been significant, with larger platforms acquiring data providers to enhance their offerings.

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Experiment: Do third-party tools hurt Instagram performance?

Hootsuite

For social media managers, it’s the ultimate urban legend, passed down through whispers and unverified Reddit posts: Using third-party scheduling tools can tank your social engagement. Is a chill running down your spine, or is it just me? It’s easy to see how a rumor like this could spread. After spending hours perfecting your content calendar and scheduling everything through a tool like Hootsuite, when you notice a post underperforming, it’s only natural to wonder, “Is

Retail 66
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Brand trust is the most valuable asset your company owns

Martech

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value.

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Using Community Outreach as a Marketing Strategy

Sachs Marketing Group

As a business, community outreach marketing is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. Interacting with the local community gives you a chance to build relationships and nurture relationships with consumers, which helps your business grow.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Marketers Get More Responsibility, Clout and AI

The CMO Survey

The post Marketers Get More Responsibility, Clout and AI appeared first on The CMO Survey.

CMO 100
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What Is Alt Text on Instagram (and How to use it Effectively)

SocialPilot

Instagram’s transformation from a straightforward photo-sharing app to a global social media powerhouse is nothing short of extraordinary. Here’s something interesting: With 2.4 billion monthly active users world overit’s clear that Instagram is a fertile ground for marketers, especially in the realm of visual content like images, Reels, and videos.

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The Future of Marketing: How CMOs Can Stay Ahead in the Age of AI

The CMO Survey

The post The Future of Marketing: How CMOs Can Stay Ahead in the Age of AI appeared first on The CMO Survey.

CMO 100
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Google Veo 2 Review: Features, Pros amp;amp; Cons

Zumvu

In the digital world of today, video content dominates others, captivating users in ways never seen before. This is where Veo 2 enters, a cutting-edge video creation model developed by Google DeepMind.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Rethinking Marketing Leadership: Why Every High-Growth CMO Needs A Chief Of Staff

The CMO Survey

The post Rethinking Marketing Leadership: Why Every High-Growth CMO Needs A Chief Of Staff appeared first on The CMO Survey.

CMO 100
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MQL Is Dead. Or Is It?

MarketingOps

Defining marketing metrics that matterand using them to tell stories about how marketing moves the GTM needle. To MQL or not to MQL. That is the question. Even without a Hamlet-worthy skull to hold for Shakespearean-style drama and flare, the dilemma still stands: Do we ditch the MQL or redefine it? For years, marketers have argued over the value of the MQL.

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Outsmarting AI: Secrets to Human-Centered Marketing

Duct Tape Marketing

Outsmarting AI: Secrets to Human-Centered Marketing written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast, I interviewed Mark Schaefer, futurist, bestselling author, and marketing strategist, about his new book Audacious: How Humans Win in an AI Marketing World.