Wed.Dec 27, 2023

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How marketing ops can learn to speak C-suite

Martech

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.

Transform 127
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7 Email Templates to Reconnect With Old Customers

Aspiration Marketing

In the dynamic world of business, fostering enduring connections is paramount. As businesses evolve, so do client relationships. In this blog, we'll delve into the art of reconnecting with past clients, exploring the significance of these connections, and our insights into crafting compelling reconnection emails.

Customer 264
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AI Strategies That Save Time and Money for Agency Owners

Social Media Examiner

Curious how AI can make a difference in your marketing agency, beyond generating content? In this article, a leading AI expert shares AI tools and real-world examples you can start using immediately. Why Should Agency Owners Embrace AI? Artificial intelligence (AI) is transforming businesses across every industry, and marketing agencies are no exception.

Transform 144
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Facebook automation: The ultimate guide for your brand

Sprout Social

Juggling multiple social platforms is now a staple for brands. Facebook, TikTok, Instagram—the list never ends. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Especially for your Facebook marketing strategy —the platform giant with almost 3 billion monthly users.

Branding 134
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Email marketing 101: The five basics

Martech

Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. At the same time, repetitive tasks can take 10 or more hours per week. No wonder many companies go for automation.

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2024 Predictions: Data and AI on marketers’ minds

Martech

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. As the year goes on, more users and marketers will scramble to find alternatives.

Marketing 131
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The Design Process Behind Our Zero-Budget B2B Brand Campaign

Rock Content

If you follow Rock Content on any social channel, chances are you have seen some Rock Content posts telling you to “ Get your b(r)and together ” or to “ Amplify your Marketing Skills ”. Well, those spirituous pieces are part of our one and only zero-budget-in-house-made Brand Campaign. Our VP of Marketing, Giu Caltabiano, brilliantly walks us through the main contexts and concepts of the campaign in this article.

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2023 in review: Our top 10 articles on CRM

Martech

Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks.

CRM 110
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What is Lead Enrichment and How Can AI Help?

Customers.ai

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. In fact, according to Sitecore , 70% of Americans crave deeper, more personal connections with brands. Enter lead enrichment. Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize your outreach with precision, and build those personal connections.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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SEO year in review 2023: The year of generative AI

Search Engine Land

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. And the news and updates kept coming, day after day, week after week and month after month.

SEO 117
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From Paycheck to Purpose: Why I Stopped Growing My Business

Businesses Grow

Somebody in my community asked me, in the coming year, what are your plans to grow your business? This question stopped me in my tracks for a moment because this year, I have no plans to grow my business. Isn’t that a strange and unexpected answer? Might make a good story. So here it is. A different view of success I used to be a corporate pig-dog, climbing the corporate ladder.